Difference between revisions of "Learn/Public-Relations"

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{{ArticleSummary
 
| ArticleName = PR Strategy for Small Business
 
| ArticleName = PR Strategy for Small Business
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| ArticleLocation = PR-Strategy-for-Small-Business
 
| ArticleSummary = Public relations can be an effective – and inexpensive – way to market your products and services to customers, other businesses and investors. It’s also a great way to create more links to your website and boost your company’s Web presence.
 
| ArticleSummary = Public relations can be an effective – and inexpensive – way to market your products and services to customers, other businesses and investors. It’s also a great way to create more links to your website and boost your company’s Web presence.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Handle a Public Relations Error Like a Pro
 
| ArticleName = Handle a Public Relations Error Like a Pro
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| ArticleLocation = Handle-a-Public-Relations-Error-Like-a-Pro
 
| ArticleSummary = Every business makes a mistake now and then. If you’re lucky, only you will notice. Some mistakes, however, affect other people, and you have to go public with the mistake – and the remedy.  
 
| ArticleSummary = Every business makes a mistake now and then. If you’re lucky, only you will notice. Some mistakes, however, affect other people, and you have to go public with the mistake – and the remedy.  
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Write Effective Press Releases
 
| ArticleName = Write Effective Press Releases
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| ArticleLocation = Write-Effective-Press-Releases
 
| ArticleSummary = A well written press release that’s optimized for search engines can generate targeted traffic to your website, and help you acquire new customers. Learn to write compelling press releases that get the attention of journalists, and you'll be adding an important piece to your marketing and online visibility strategies.  
 
| ArticleSummary = A well written press release that’s optimized for search engines can generate targeted traffic to your website, and help you acquire new customers. Learn to write compelling press releases that get the attention of journalists, and you'll be adding an important piece to your marketing and online visibility strategies.  
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = How To Work with Bloggers
 
| ArticleName = How To Work with Bloggers
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| ArticleLocation = How-To-Work-with-Bloggers
 
| ArticleSummary = If you build relationships with the key bloggers in your industry, you can become part of the online conversations your potential customers are reading and participating in. And that's good for business.
 
| ArticleSummary = If you build relationships with the key bloggers in your industry, you can become part of the online conversations your potential customers are reading and participating in. And that's good for business.
 
}}
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Build Links and Visibility with Press Releases
 
| ArticleName = Build Links and Visibility with Press Releases
 +
| ArticleLocation = Build-Links-and-Visibility-with-Press-Releases
 
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
 
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
 
}}
 
}}

Revision as of 18:35, 19 May 2011

Public Relations and Media Relations

FrontPageMagnify.png Learn  FrontPagePromote.png Promote  FrontPageShare.png Share  

The Web is as important as conventional news outlets...maybe even more important.
If you have a message to send out to the world, you'll want to make sure it's on the blogs and news websites that matter for your company. Learn to approach bloggers and online editors so they'll listen. Learn to deal with crises and turn them into opportunities.


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