Difference between revisions of "Learn/Link-Building"

 
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     Links Matter<br>
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     Links Matter for SEO<br>
 
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<p><big><strong>Link building is important because links to your website are vital to a website's [[Learn/Search-Engine-Optimization|search engine optimization]] (SEO). Inbound links are also a great way to get more visitors outright. Read these articles for advice on getting quality backlinks.</big></p>
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<p><big><strong>Link building is important because links to your website are vital to a website's [[Learn/Search-Engine-Optimization|SEO]], or search engine optimization.</strong> Inbound links - also called backlinks - are also a great way to get more visitors outright. Read these articles for advice on getting quality backlinks.</big></p>
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Get Good Backlinks
 
| ArticleName = Get Good Backlinks
| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords.
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| ArticleLocation = http://www.aboutus.com/get-good-backlinks-with-solid-link-building-tactics/
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| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = 35 Local Link Opportunities
 
| ArticleName = 35 Local Link Opportunities
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| ArticleLocation = http://www.aboutus.org/Learn/35-Local-Link-Opportunities
 
| ArticleSummary = By building more local links - that is, getting links from websites for businesses in your area - you can get a rich set of links that can help your site rise higher in search results.
 
| ArticleSummary = By building more local links - that is, getting links from websites for businesses in your area - you can get a rich set of links that can help your site rise higher in search results.
}}
 
 
{{ArticleSummary
 
| ArticleName = 6 Quick SEO Wins
 
| ArticleSummary = You check Google every day to see where you rank. If you're still on page 4 or 5, you need a little search engine optimization, or SEO. Just a few simple steps can help your site rank better in search engine results, and attract more visitors.
 
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{{ArticleSummary
 
| ArticleName = Google's Farmer Update: What You Need To Know
 
| ArticleSummary = The Farmer Update was a substantial change to Google's search engine algorithm that sent some websites' pages plummeting in search results, while others came out ahead. Learn how to check whether your site was affected by the Farmer Update, and what you can do to show Google your content is worthwhile.
 
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{{ArticleSummary
 
| ArticleName = Reviews Can Help You Rank
 
| ArticleSummary = If you're running a business that depends on local traffic, you probably know that good reviews can bring more customers through the door. But did you know that getting reviews - and not necessarily just good ones - can help your business rank better in search results?
 
 
}}
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Quick SEO Fixes for Internal Links
 
| ArticleName = Quick SEO Fixes for Internal Links
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| ArticleLocation = http://www.aboutus.org/Learn/Quick-SEO-Fixes-for-Internal-Links
 
| ArticleSummary = Watch out - your link juice could be leaking. Inbound links to pages with discontinued products, expired promotions or years-old press releases probably aren't helping your site rank well in search results. But you can build internal links to juice your most important pages, and boost them in search results.
 
| ArticleSummary = Watch out - your link juice could be leaking. Inbound links to pages with discontinued products, expired promotions or years-old press releases probably aren't helping your site rank well in search results. But you can build internal links to juice your most important pages, and boost them in search results.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = How To Use Twitter for SEO
 
| ArticleName = How To Use Twitter for SEO
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| ArticleLocation = http://www.aboutus.com/how-to-use-twitter-for-seo/
 
| ArticleSummary = It's official. Google and Bing now include social signals - namely, links that get tweeted on Twitter - when determining how web pages should rank in search results. Learn how to get the best SEO value from tweeted links to your site.
 
| ArticleSummary = It's official. Google and Bing now include social signals - namely, links that get tweeted on Twitter - when determining how web pages should rank in search results. Learn how to get the best SEO value from tweeted links to your site.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Keep Track of Inbound Links
 
| ArticleName = Keep Track of Inbound Links
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| ArticleLocation = http://www.aboutus.org/Learn/Keep-Track-of-Inbound-Links
 
| ArticleSummary = Getting inbound links to your website from good, reputable sites can help your site appear higher in search results, and get you more visitors. Make sure you monitor links to your site so you can make sure they're increasing, and coming from the right places.
 
| ArticleSummary = Getting inbound links to your website from good, reputable sites can help your site appear higher in search results, and get you more visitors. Make sure you monitor links to your site so you can make sure they're increasing, and coming from the right places.
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{{ArticleSummary
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| ArticleName = Why Outbound Links Matter
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| ArticleLocation = http://www.aboutus.org/Learn/Why-Outbound-Links-Matter
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| ArticleSummary = You probably know you need good inbound links to help your site rank better in search results. But you may not realize that outbound links can also help you build your Web presence, and get more people coming to your site.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = White Hat SEO, Black Hat SEO
 
| ArticleName = White Hat SEO, Black Hat SEO
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| ArticleLocation = http://www.aboutus.org/Learn/White-Hat-SEO%2C-Black-Hat-SEO
 
| ArticleSummary = If you've been reading about search engine optimization (SEO) and trying to apply it to your website, you've probably wondered what "white hat SEO" and "black hat SEO" really mean. Use this guide to do the right thing, and avoid getting your site penalized.
 
| ArticleSummary = If you've been reading about search engine optimization (SEO) and trying to apply it to your website, you've probably wondered what "white hat SEO" and "black hat SEO" really mean. Use this guide to do the right thing, and avoid getting your site penalized.
 
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{{ArticleSummary
 
| ArticleName = Redirect Alternative Domains for More Traffic
 
| ArticleName = Redirect Alternative Domains for More Traffic
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| ArticleLocation = http://www.aboutus.org/Learn/Redirect-Alternative-Domains-for-More-Traffic
 
| ArticleSummary = You can get more visitors to  your website by acquiring domain names related to yours and redirecting them to your site. This can help you capture visitors who mistype or can't remember your domain name.
 
| ArticleSummary = You can get more visitors to  your website by acquiring domain names related to yours and redirecting them to your site. This can help you capture visitors who mistype or can't remember your domain name.
 
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{{ArticleSummary
 
| ArticleName = SEO Stumbles to Avoid
 
| ArticleSummary = Whatever business you're in, if you're not paying attention to your site's SEO and doing whatever you can to increase your Web presence, you'll look like a novice. Learn how to look like a pro.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = What PageRank Means for Your Website
 
| ArticleName = What PageRank Means for Your Website
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| ArticleLocation = http://www.aboutus.com/what-pagerank-means-how-to-improve-yours/
 
| ArticleSummary = PageRank is at the heart of Google's ranking algorithm, and everyone wants to know what to do about it. Discover the changes you can make to your site to help its PageRank and get it showing up better in search results.  
 
| ArticleSummary = PageRank is at the heart of Google's ranking algorithm, and everyone wants to know what to do about it. Discover the changes you can make to your site to help its PageRank and get it showing up better in search results.  
 
}}
 
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{{ArticleSummary
 
{{ArticleSummary
| ArticleName = Choose the Right SEO Company
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| ArticleName = Build Links and Visibility with Press Releases
| ArticleSummary = If you have a website, you’ve probably thought about hiring – or tried to hire – a search engine optimization (SEO) firm. Selecting the right SEO company can be a challenge, though. We have tips for choosing a firm that will help your website drive more sales and leads.  
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| ArticleLocation = http://www.aboutus.org/Learn/Build-Links-and-Visibility-with-Press-Releases
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| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
 
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{{ArticleSummary
 
{{ArticleSummary
| ArticleName = Build Links and Visibility with Press Releases
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| ArticleName = Improve Your URLs for Better SEO
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
+
| ArticleLocation = http://www.aboutus.org/Learn/Improve-Your-URLs-for-Better-SEO
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| ArticleSummary = Your URLs provide an opportunity to let search engines and people know what your page is about. Conversely, if you don't pay attention to your URLs, they may provide no value for your site's SEO or for your human visitors, either. Badly designed URLs may even trip up search engines or make them think you're spammy.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Link Juice: Save Every Drop
 
| ArticleName = Link Juice: Save Every Drop
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| ArticleLocation = http://www.aboutus.org/Learn/Link-Juice:-Save-Every-Drop
 
| ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results.
 
| ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Get Your Website Indexed
 
| ArticleName = Get Your Website Indexed
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| ArticleLocation = http://www.aboutus.org/Learn/Get-Your-Website-Indexed
 
| ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site.
 
| ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site.
}}
 
 
{{ArticleSummary
 
| ArticleName = Don't Lose People Who Don't Type WWW
 
| ArticleSummary = Though websites often live at web addresses that start with www -- like <nowiki>http://www.Example.com</nowiki> -- it's increasingly common for people to type just Example.com into the navigation bar of a web browser. Most webmasters make sure that typing either "www.Example.com" and "Example.com" into the navigation bar will get someone to the right website. Too often, however, people don't think about this issue, and someone who types just "Example.com" won't get to the website at all.
 
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = SEO: The Basics
 
| ArticleName = SEO: The Basics
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| ArticleLocation = http://www.aboutus.org/Learn/SEO:-The-Basics
 
| ArticleSummary = “Build it and they will come” won’t work in the jungle of today’s web. Mining the rich opportunities available to companies requires the right search engine optimization (SEO) tools and techniques. Without those tools, you risk being eaten alive by your better-equipped competitors.
 
| ArticleSummary = “Build it and they will come” won’t work in the jungle of today’s web. Mining the rich opportunities available to companies requires the right search engine optimization (SEO) tools and techniques. Without those tools, you risk being eaten alive by your better-equipped competitors.
 
}}
 
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{{ArticleSummary
 
{{ArticleSummary
| ArticleName = SEO vs PPC
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| ArticleName = An HTML Sitemap Helps Search Engines Discover You
| ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords. Pay-per-click ads can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stages of SEO work. But site owners often get a better long-term return on investment from SEO.
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| ArticleLocation = http://www.aboutus.org/Learn/An-HTML-Sitemap-Helps-Search-Engines-Discover-You
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| ArticleSummary = A sitemap -- also written as "site map" -- helps search engine spiders and crawlers find and index all the pages on a website more quickly than they might be able to do otherwise. This matters because if a web page hasn't been indexed by a search engine, it cannot show up for any searches in that engine.
 
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{{ArticleSummary
 
{{ArticleSummary
| ArticleName = Free SEO Tools
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| ArticleName = A Smooth Launch for Your Website
| ArticleSummary = Attracting more traffic to your website isn't magic; it just looks that way. When you choose -- and use -- the right search-engine optimization (SEO) monitoring and analysis tools, you learn how people are using your website, and how to start attracting more visitors.
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| ArticleLocation = http://www.aboutus.org/Learn/5-Tips-For-a-Smooth-Website-Redesign
}}
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| ArticleSummary = Don't frustrate your loyal website visitors when you redesign your site - follow these five tips to keep people informed and happy, and retain valuable inbound links.  
 
 
{{ArticleSummary
 
| ArticleName = An HTML Sitemap Helps Search Engines Discover You
 
| ArticleSummary = A sitemap -- also written as "site map" -- helps search engine spiders and crawlers find and index all the pages on a website more quickly than they might be able to do otherwise. This matters because if a web page hasn't been indexed by a search engine, it cannot show up for any searches in that engine.
 
 
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Latest revision as of 01:33, 12 November 2013

Links Matter for SEO

Link building is important because links to your website are vital to a website's SEO, or search engine optimization. Inbound links - also called backlinks - are also a great way to get more visitors outright. Read these articles for advice on getting quality backlinks.


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