Difference between revisions of "Learn/Public-Relations"

Line 1: Line 1:
 
<h1 style="font-size:2.5em;line-height:1em;font-weight:normal;text-align:center;border-bottom:1px solid #ddd;">
 
<h1 style="font-size:2.5em;line-height:1em;font-weight:normal;text-align:center;border-bottom:1px solid #ddd;">
−
     Public Relations and Media Relations<br>
+
     Enhance and Protect Your Online Reputation<br>
 
</h1>
 
</h1>
 
{{TsunamiArticles}}
 
{{TsunamiArticles}}
 
<div style="clear:both;padding-top:2em;">
 
<div style="clear:both;padding-top:2em;">
 
<div style="font-size:1.0em;clear:left;float:left;width:60%;">
 
<div style="font-size:1.0em;clear:left;float:left;width:60%;">
−
<p><big><strong>The Web is as important as conventional news outlets...maybe even more important.</strong><br />If you have a message to send out to the world,  you'll want to make sure it's on the blogs and news websites that matter for your company. Learn to approach bloggers and online editors so they'll listen. Learn to deal with crises and turn them into opportunities.</big></p>
+
<p><big><strong>The Web is a 24/7 marketplace of ideas.</strong><br />What people say about you there is as important - or more important - than what's said in the conventional press. Learn how to manage your company's online reputation, and how to respond to and work with bloggers and online editors.</big></p>
 +
 
 
----
 
----
−
{{ArticleSummary
 
−
| ArticleName = PR Strategy for Small Business
 
−
| ArticleLocation = PR-Strategy-for-Small-Business
 
−
| ArticleSummary = Public relations can be an effective – and inexpensive – way to market your products and services to customers, other businesses and investors. It’s also a great way to create more links to your website and boost your company’s Web presence.
 
−
}}
 
−
 
 
{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Handle a Public Relations Error Like a Pro
 
| ArticleName = Handle a Public Relations Error Like a Pro
Line 24: Line 19:
 
| ArticleSummary = A well written press release that’s optimized for search engines can generate targeted traffic to your website, and help you acquire new customers. Learn to write compelling press releases that get the attention of journalists, and you'll be adding an important piece to your marketing and online visibility strategies.  
 
| ArticleSummary = A well written press release that’s optimized for search engines can generate targeted traffic to your website, and help you acquire new customers. Learn to write compelling press releases that get the attention of journalists, and you'll be adding an important piece to your marketing and online visibility strategies.  
 
}}
 
}}
−
 
  
 
{{ArticleSummary
 
{{ArticleSummary
Line 36: Line 30:
 
| ArticleLocation = Build-Links-and-Visibility-with-Press-Releases
 
| ArticleLocation = Build-Links-and-Visibility-with-Press-Releases
 
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
 
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Why Outbound Links Matter
 +
| ArticleLocation = Why-Outbound-Links-Matter
 +
| ArticleSummary = You probably know you need good inbound links to help your site rank better in search results. But you may not realize that outbound links can also help you build your Web presence, and get more people coming to your site.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = 10 Ways To Get Noticed in Your Industry
 +
| ArticleLocation = 10-Ways-To-Get-Noticed-in-Your-Industry
 +
| ArticleSummary = If you’re looking to stand out from the bland content so prevalent on other websites, you’ll need more than just writing talent. You’ll need to think outside the box – and you can start by trying these 10 innovative ways to get noticed in your industry.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Good Website Design Helps Small Business Stand Tall
 +
| ArticleLocation = Good-Website-Design-Helps-Small-Business-Stand-Tall
 +
| ArticleSummary = A well-designed website is like an employee who’s responsible, professionally dressed and ready to greet and help every customer who walks through the door. Read our tips and advice for creating an online presence that wins customer confidence and new sales.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Boost Conversions and SEO with Contact Info
 +
| ArticleLocation = Boost-Conversions-and-SEO-with-Contact-Info
 +
| ArticleSummary = Putting your contact information out there and freely offering customer service can feel unimportant -- or downright scary. But I'm here to suggest that making contact information available can improve your sales, conversions and search engine rankings.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Keep Track of Inbound Links
 +
| ArticleLocation = Keep-Track-of-Inbound-Links
 +
| ArticleSummary = Getting inbound links to your website from good, reputable sites can help your site appear higher in search results, and get you more visitors. Make sure you monitor links to your site so you can make sure they're increasing, and coming from the right places.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = PR Strategy for Small Business
 +
| ArticleLocation = PR-Strategy-for-Small-Business
 +
| ArticleSummary = Public relations can be an effective – and inexpensive – way to market your products and services to customers, other businesses and investors. It’s also a great way to create more links to your website and boost your company’s Web presence.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Good Search Rankings for Your Brand
 +
| ArticleLocation = Good-Search-Rankings-for-Your-Brand
 +
| ArticleSummary = Here’s the ultimate frustration for a business owner: Typing your own name into Google’s search bar, and finding yourself outranked by other professionals who have the same name. Learn three free, easy steps to push your own brand higher in search results.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = What to Do If Your Content is Stolen
 +
| ArticleLocation = What-to-Do-If-Your-Content-is-Stolen
 +
| ArticleSummary = You've spent months or years building your website and its content, and you're proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. Worse, your site can be punished if search engines decide that your site is the one hosting the duplicate content - not the other site.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Guest Blogging for Online Visibility
 +
| ArticleLocation = Guest-Blogging-for-Online-Visibility
 +
| ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Track Your Social Presence
 +
| ArticleLocation = Track-Your-Social-Presence
 +
| ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Business Blog 101
 +
| ArticleLocation = Business-Blog-101
 +
| ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road. Think of a weblog as an alternative vehicle for conveying information, apart from your website.
 +
}}
 +
 +
{{ArticleSummary
 +
| ArticleName = Reputation Management: Neutralize the Bad with the Good
 +
| ArticleLocation = Reputation-Management:-Neutralize-the-Bad-with-the-Good
 +
| ArticleSummary = The social web is increasingly a place where consumers have the power -- and the platforms -- to proclaim their displeasure with companies' bad customer service. While that's not a bad thing, negative comments about your business can be a reputation nightmare and show up for searches about you.
 
}}
 
}}
  
Line 45: Line 111:
  
 
__NOEDITSECTION__
 
__NOEDITSECTION__
 +
 +

Revision as of 22:14, 14 June 2011

Enhance and Protect Your Online Reputation

FrontPageMagnify.png Learn  FrontPagePromote.png Promote  FrontPageShare.png Share  

The Web is a 24/7 marketplace of ideas.
What people say about you there is as important - or more important - than what's said in the conventional press. Learn how to manage your company's online reputation, and how to respond to and work with bloggers and online editors.

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]

[[|]]
[[|read the full article]]




Retrieved from "http://aboutus.com/index.php?title=Learn/Public-Relations&oldid=21234108"