Difference between revisions of "Learn/Public-Relations"
KristinaWeis (talk | contribs) (add some more so we don't have a category with just one article) |
|||
| Line 12: | Line 12: | ||
| ArticleName = Handle a Public Relations Error Like a Pro | | ArticleName = Handle a Public Relations Error Like a Pro | ||
| ArticleSummary = Every business makes a mistake now and then. If you’re lucky, only you will notice. Some mistakes, however, affect other people, and you have to go public with the mistake – and the remedy. | | ArticleSummary = Every business makes a mistake now and then. If you’re lucky, only you will notice. Some mistakes, however, affect other people, and you have to go public with the mistake – and the remedy. | ||
| + | }} | ||
| + | |||
| + | {{ArticleSummary | ||
| + | | ArticleName = Write Effective Press Releases | ||
| + | | ArticleSummary = A well written press release that’s optimized for search engines can generate targeted traffic to your website, and help you acquire new customers. Learn to write compelling press releases that get the attention of journalists, and you'll be adding an important piece to your marketing and online visibility strategies. | ||
| + | }} | ||
| + | |||
| + | {{ArticleSummary | ||
| + | | ArticleName = Build Links and Visibility with Press Releases | ||
| + | | ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results. | ||
}} | }} | ||
Revision as of 21:39, 20 January 2011
Public Relations and Media Relations
The Web is as important as conventional news outlets...maybe even more important. If you have a message to send out to the world, you'll want to make sure it's on the blogs and news websites that matter for your company. Learn to approach bloggers and online editors so they'll listen. Learn to deal with crises and turn them into opportunities.
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
[[|]]
[[|read the full article]]
Resources