Difference between revisions of "Learn/Pay-Per-Click"
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You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO. | You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO. | ||
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Revision as of 19:27, 12 August 2010
Reach People Seeking What You Sell
People search the web before they buy. Placing your ads next to relevant search engine results means you're reaching people at the moment when they're looking for what you sell. Learn to use paid search marketing effectively, and you'll be way out ahead of your competitors who haven't a clue.
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