Latest revision as of 12:08, 7 November 2013

Build Your Brand and Traffic With a Blog

Blogs are a powerful way to market your business or brand. Thankfully, creating and maintaining a blog is pretty simple with today's tools. But there's plenty of art - and artfulness - in creating a blog that's a truly effective part of your marketing strategy. AboutUs authors tell you how to do it right.

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Articles about:
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- Mobile Marketing
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- Blogging
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- All Videos

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-<h1 style="font-size:3em;line-height:1em;font-weight:normal;text-align:center;border-bottom:1px solid #ddd;">
+<h1 style="font-size:2.5em;line-height:1em;font-weight:normal;text-align:center;border-bottom:1px solid #ddd;">
-     Making Yourself Visible on the Web<br>
+     Build Your Brand and Traffic With a Blog<br>
 </h1>
-{{TsunamiArticles}}
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-<div style="font-size:1.2em;clear:left;float:left;width:60%;">
+<div style="font-size:1.0em;clear:left;float:left;width:60%;">
-<p><strong>Whether you have a website or not, you can have a web presence.</strong> And frankly, you can't afford to ''not'' have one. Increasingly, people search the web before they make almost any purchase decision. If you can be found in a Google search, you'll capture some of your potential customers. If you can't be found on Google, you'll miss out on a whole new group.</p>
+<p><big><strong>Blogs are a powerful way to market your business or brand.</strong> Thankfully, creating and maintaining a blog is pretty simple with today's tools. But there's plenty of art - and artfulness - in creating a blog that's a truly effective part of your marketing strategy. AboutUs authors tell you how to do it right.</big></p>
-<br>
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 {{ArticleSummary
-| ArticleName = Guest Blogging for Online Visibility
+| ArticleName = WordPress: Built for SEO
-| ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
+| ArticleLocation = http://www.aboutus.org/Learn/WordPress:-Built-for-SEO
+| ArticleSummary = WordPress is increasingly popular for creating websites - and deservedly so. WordPress can help you build a large website with little effort and no knowledge of code, and it naturally handles much of the nuts and bolts of search engine optimization (SEO).
 }}
 {{ArticleSummary
-| ArticleName = Keyword Research Is Key to Online Success
+| ArticleName = Rock Your Blog in 300 Words - or Less
-| ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords.
+| ArticleLocation = http://www.aboutus.org/Learn/Rock-Your-Blog-in-300-Words_-_or-Less
+| ArticleSummary = If you write regularly, you probably have abundant ideas, but limited time to express them. Guess what? Your readers are probably short on time, too. Engage your audience by making your point in 300 words. Learn how to rock your blog in 300 words in this article.
 }}
 {{ArticleSummary
-| ArticleName = Track Your Social Presence
+| ArticleName = What to Do If Your Content is Stolen
-| ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
+| ArticleLocation = http://www.aboutus.com/what-to-do-before-after-your-blog-content-is-scraped-stolen-copied/
+| ArticleSummary = You've spent months or years building your website and its content, and you're proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. Worse, your site can be punished if search engines decide that your site is the one hosting the duplicate content - not the other site.
 }}
 {{ArticleSummary
-| ArticleName = Getting a Website for the First Time
+| ArticleName = SEO Benefits of Blogging
-| ArticleSummary = Often, people who don't have a website already (and even people who do!) confuse the two pieces of a website: its name and its location. You don't buy a website name - you lease it. Before you rush off to publish your award-winning website design, or start cashing in on your perfect business idea, you need to understand how the website name system actually works, so you don't lose your website name by accident. Once you've done that, you will need to find a website hosting company to provide the server space where your website will live.
+| ArticleLocation = http://www.aboutus.org/Learn/SEO-Benefits-of-Blogging
+| ArticleSummary = A regularly updated blog gives people a reason to visit your website more often. It also gives you the chance to improve your site's search engine optimization (SEO). Not sure it's worth the extra work? Here’s a rundown of the SEO benefits to help you decide.
 }}
 {{ArticleSummary
-| ArticleName = Get Good Backlinks
+| ArticleName = Get Your Blog Ranking Higher in Search Results
-| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords.
+| ArticleLocation = http://www.aboutus.org/Learn/Get-Your-Blog-Ranking-Higher-in-Search-Results
+| ArticleSummary = If you're going to all the trouble of creating and updating your business blog, you want your posts to rank well in search results. Learn to optimize your blog posts so they rank well for the keywords you care about.
 }}
 {{ArticleSummary
-| ArticleName = Online Marketing Is the New Marketing
+| ArticleName = Guest Blogging for Online Visibility
-| ArticleSummary = The whole world is going online, whether via desktop computer, netbook or smartphone. People want product information, and they want it on their own time, just when they're ready to research or buy something. The marketer’s challenge is to put out the kind of quality information that will pull in the right customers, at the moment when they’re looking for what we’re selling. Here are a few great books on how to do that, and just as important, how to get into the right mindset.
+| ArticleLocation = http://www.aboutus.org/Learn/Guest-Blogging-for-Online-Visibility
+| ArticleSummary = The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
 }}
 {{ArticleSummary
-| ArticleName = Get Your Website Indexed
+| ArticleName = How to Work with Bloggers
-| ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site.
+| ArticleLocation = http://www.aboutus.org/Learn/How-To-Work-with-Bloggers
+| ArticleSummary = Bloggers are the new journalists when it comes to getting your online message delivered fast.
 }}
 {{ArticleSummary
 | ArticleName = Name Your Blog
+| ArticleLocation = http://www.aboutus.org/Learn/Name-Your-Blog
 | ArticleSummary = When you tell people about your blog, you'll tell them the domain name. That domain name is the summary -- and in some cases the whole story -- of your brand's identity on the web. What looks good in the address bar? What rolls easily off the tongue? What jives with your brand, and is memorable?
 }}
@@ Line 51: / Line 56: @@
 {{ArticleSummary
 | ArticleName = Business Blog 101
-| ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road.
+| ArticleLocation = http://www.aboutus.org/Learn/Business-Blog-101
+| ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road. Think of a weblog as an alternative vehicle for conveying information, apart from your website.
-Think of a weblog as an alternative vehicle for conveying information, apart from your website.
-}}
-{{ArticleSummary
-| ArticleName = Using Facebook and Twitter for Your Business
-| ArticleSummary = Social sites like Twitter and Facebook can feel overwhelming, but they can be relatively simple, powerful and inexpensive ways to promote your business, and engage your current and future customers.
-Social media marketing increases in importance as more people jump into social networks. Facebook is the second most-visited site on the web, with a member count that's higher than the population of the United States.
-}}
-{{ArticleSummary
-| ArticleName = Make Sure Your Business Appears in Google Maps
-| ArticleSummary = With more and more people using search engines and smart phones to spontaneously pick a nearby business - be it an Italian restaurant, a plumber, or ''your'' business - it's important for your local business to show up in [[GoogleMaps.com|Google Maps]].
-I do this all the time. It's so easy to click "Maps" on my iPhone, search for what I want, and get red pushpins indicating nearby places that match my search. I just click one of the pushpins to get crucial information that can seal the deal: phone number, website, and street address. When I'm on the go, it's great that Google Maps lets me get directions to the business, or give them a call.
 }}

Difference between revisions of "Learn/Blogging"

Latest revision as of 12:08, 7 November 2013

Build Your Brand and Traffic With a Blog

Resources