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| | | ArticleName = Guest Blogging for Online Visibility | | | ArticleName = Guest Blogging for Online Visibility |
| | | ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website. | | | ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website. |
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| − | | ArticleName = Keyword Research Is Key to Online Success
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| − | | ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords.
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| − | | ArticleName = Track Your Social Presence
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| − | | ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
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| − | | ArticleName = Getting a Website for the First Time
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| − | | ArticleSummary = Often, people who don't have a website already (and even people who do!) confuse the two pieces of a website: its name and its location. You don't buy a website name - you lease it. Before you rush off to publish your award-winning website design, or start cashing in on your perfect business idea, you need to understand how the website name system actually works, so you don't lose your website name by accident. Once you've done that, you will need to find a website hosting company to provide the server space where your website will live.
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| − | | ArticleName = Get Good Backlinks
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| − | | ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords.
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| − | | ArticleName = Online Marketing Is the New Marketing
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| − | | ArticleSummary = The whole world is going online, whether via desktop computer, netbook or smartphone. People want product information, and they want it on their own time, just when they're ready to research or buy something. The marketer’s challenge is to put out the kind of quality information that will pull in the right customers, at the moment when they’re looking for what we’re selling. Here are a few great books on how to do that, and just as important, how to get into the right mindset.
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| − | | ArticleName = Get Your Website Indexed
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| − | | ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site.
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| | | ArticleName = Business Blog 101 | | | ArticleName = Business Blog 101 |
| − | | ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road. | + | | ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road. Think of a weblog as an alternative vehicle for conveying information, apart from your website. |
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| − | Think of a weblog as an alternative vehicle for conveying information, apart from your website. | |
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| − | | ArticleName = Using Facebook and Twitter for Your Business
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| − | | ArticleSummary = Social sites like Twitter and Facebook can feel overwhelming, but they can be relatively simple, powerful and inexpensive ways to promote your business, and engage your current and future customers.
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| − | Social media marketing increases in importance as more people jump into social networks. Facebook is the second most-visited site on the web, with a member count that's higher than the population of the United States.
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| − | | ArticleName = Make Sure Your Business Appears in Google Maps
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| − | | ArticleSummary = With more and more people using search engines and smart phones to spontaneously pick a nearby business - be it an Italian restaurant, a plumber, or ''your'' business - it's important for your local business to show up in [[GoogleMaps.com|Google Maps]].
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| − | I do this all the time. It's so easy to click "Maps" on my iPhone, search for what I want, and get red pushpins indicating nearby places that match my search. I just click one of the pushpins to get crucial information that can seal the deal: phone number, website, and street address. When I'm on the go, it's great that Google Maps lets me get directions to the business, or give them a call.
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