Difference between revisions of "UnionWiki.org"
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| − | :<big><big> | + | :<big><big> The U.S. labor movement is proud of its history and strength as a top-down organization, with a clear chain of command. In fact, you can’t talk to anyone in union public affairs (the equivalent of private-sector public relations) without hearing the inevitable phrase “chain of command” in response to a question. And that’s the problem for the union, when it comes to new media and bottom-up messaging: How can it join the communications revolution when it can’t organizationally grasp the democratization of media with blogs, online video and podcasting? '''(and wikis)''' - ([http://www.pbs.org/mediashift/2006/11/digging_deeperpentagon_pr_blog.html reference])</big></big> |
Revision as of 21:49, 7 December 2008
Challanges
- The U.S. labor movement is proud of its history and strength as a top-down organization, with a clear chain of command. In fact, you can’t talk to anyone in union public affairs (the equivalent of private-sector public relations) without hearing the inevitable phrase “chain of command” in response to a question. And that’s the problem for the union, when it comes to new media and bottom-up messaging: How can it join the communications revolution when it can’t organizationally grasp the democratization of media with blogs, online video and podcasting? (and wikis) - (reference)
