TheNextBigIdea.com
Title
The Next Big Idea: The Future of Branded Entertainment
Description
VNU Business Media, Inc., is a division of VNU, Inc. VNU provides clients innovative and actionable business intelligence, products, and tools via a wide range of delivery channels and methodologies including business-to-business publications, trade shows, electronic applications, database marketing tools, and media intelligence. VNU's Business Publications publishes 44 b-to-b titles. The company also maintains a leading position in the trade show industry with VNU Expositions, and provides electronic/Internet applications through VNU eMedia.
The Next Big Idea is directed by VNU Business Media's central events department. The group specializes in bringing to life the latest trends, hottest topics and analysis using the power of VNU's resources. Under the central events group leadership, VNU's thought leaders and must-have information from across the company, including Marketing Information (including ACNielsen), Media Measurement (including Nielsen Media Research), and Business Media, work together to deliver events with content and attendance no other company can match.
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