BrandWeek.com brings the latest news to marketing industry professionals
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Read about Branding, Brand Marketing, Brand Equity, & Internet Branding- Brandweek
Description
Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports include Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace.
Brandweek connects with its readers in print, online and via e-newsletters. With our summer 2005 relaunch, Brandweek.com now delivers more breaking news, analysis and industry data, as well as a host of new features-from careers to enhanced search options.
Brandweek covers 25 industry categories from autos to travel with perspective and insight from corporate, agency, retail and channel partners. In addition to new spending and management shifts, Brandweek focuses on marketing strategy and services, brand identity, sponsorships, licensing, media usage and distribution, and promotions. Q&As, Brand Builders, opinion and features offer in-depth case studies, trends and critical analysis.
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English
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- Alexa: BrandWeek.com
