Eklatant.com
Title
fresh solutions for smarter e-business with éklatant
Description
Back in 1995, two young graduates created one of the first e-companies in Belgium. Vademecum, Latin for go-with-me, developed a reliable and unique technology for tracking the impact of online marketing efforts. This unique tool attracted the attention of international advertising agency heavyweight Ogilvy & Mather, who engaged Vademecum to track the results of Ford's online advertising campaigns.
In 1999 Vademecum created a unique system for distributing and managing sales leads for Cisco Systems Europe. Converting clicks into leads, based upon a patented application developed by Vademecum's founder Maarten Van Laere. It was the right time for this innovative solution and the business soon took off.
With the converting clicks into leads in mind, Vademecum's two founders, Filip Lauweres and Maarten Van Laere, launched a new company called Netmining. This company's mission was to focus on bridging the gap between online interests and off-line sales. Netmining currently provides services to some of the world's leading companies including Sun Microsystems, General Motors, and Daimler Chrysler.
