BizBookTalk.com
Title
Biz Book Talk | Business Book Reviews and Discussions
Description
Excerpted from the website:
- Professor emeritus; founding editor, Journal of Direct Marketing; 1989 DMEF Direct Marketing Educator of the Year; 1992 AAF Advertising Educator of the Year; member, National Advertising Review Board; coauthor, Strategic Advertising Campaigns and Integrated Marketing Communications; former senior vice president, management supervisor, Tracy-Locke Advertising and Public Relations, Dallas/New York/Columbus; BBA, Oklahoma; MA, PhD Michigan State. Phone:847-491-2059. Email: dschultz@northwestern.edu
Languages
English
