AlcheMi.co.uk
Title
DJ Alchemi Ltd/David Jennings
Description
About this site
This site contains a series of bulletins and essays that deliberately mix up my business activities — as DJ Alchemi Ltd — and the stuff that excites me as a consumer, punter or amateur. It's deliberate because these feed off each other, and interesting stuff happens in the interstices between culture and business. Whisk them up in an unholy brew and create opportunities for alchemy to happen.
The DJ comes from the initials of my name rather than anything to do with playing records. Some people ask how the 'alchemi' name came about. It was a snap decision, made one afternoon in 1999 under the constraint of time and the requirement that it had to begin with an 'a'.
The rest of this page is written in the third person because it sounds even more pompous in the first person.
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