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'''Marketing Information''' | '''Marketing Information''' | ||
Revision as of 19:19, 8 August 2008
ShopTV Canada (www.shoptvcanada.com)
Marketing Information
SHOPTV Canada is a Direct Response TV (DRTV) channel broadcasting in the South-Central Ontario region and Nova Scotia regions including Toronto and Halifax and is available in 1.7 million households.
Channels 17/18/21 on Rogers, Channel 72 on Aurora Cable and Channel 78 on Cogeco Cable and Eastlink Cable.
SHOPTV airs both short and long form advertising with commercial lengths ranging from :30 seconds to 28.5 minutes. We offer airtime by day-part (Prime, Morning, Afternoon, Prime Access, Late Night, Weekend, etc.) or Run of Schedule. Short form or spot advertisers can benefit from SHOPTV's access to the Toronto market through highly cost-effective frequency campaigns.
Why Long Form?
Long form advertisers have the opportunity to present their product or service in a complete manner: a full demonstration of the product or service in use, a presentation of the offer and a strong call to action.
Demographics
According to Pollara Research, SHOPTV has a weekly unduplicated reach of 750,000 viewers. To learn more about our audience, click the link below.
For more information visit www.shoptvcanada.com
