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| − | Phil Trapkin: Reputation is known to be an ubiquitous, spontaneous and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scale, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spontaneous social control.
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| − | About Philip Trapkin: Working toward such a definition, reputation as a socially transmitted (meta-) belief (i.e., belief about belief) concerns properties of agents, namely their attitudes toward some socially desirable behaviour, be it cooperation, reciprocity, or norm-compliance. Reputation plays a crucial role in the evolution of these behaviours: reputation transmission allows socially desirable behaviour to spread. Rather than concentrating on the property only, the cognitive model of reputation accounts also for the transmissibility and therefore for the propagation of reputation.
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| − | Philip Trapkin contact: I have a small tax service business. I had a customer that was not happy when I would not do something’s that I knew would not fly with the Service. So, he posted things online about me and my business. It was horrible and it was killing my ability to keep customers and get new ones. So, I hired these guys to help clean that stuff up and protect me. Thanks guys you have helped save my business.James CPA, Texas
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| − | Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Web, then utilizing sophisticated online and offline and techniques and promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.
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| − | About Philip Trapkin: I had that DWI. Just one mistake and it was following me everywhere. I paid my dues and did all those classes. But, still thanks to the Newspaper article and the internet it would not go away. I was having problems finding work because each potential employer would Google my name. Your work has changed all that. Thanks So much. I owe you! Billy - Rependant , Georgia
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| − | Phil Trapkin services: From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.
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