Difference between revisions of "PsychoTactics.com"
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| − | [[Category:Business]] | + | [[Category:Sean D'souza]] |
| − | [[Category: | + | [[Category:Small Business Branding]] |
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| − | [[Category: | + | [[Category:Marketing_Ideas_Psychology]] |
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Latest revision as of 15:53, 7 November 2013
Title
Psychological Marketing Business Tactics: Small Business Ideas
Description
15+ years ago, fresh out of college with a degree in accounting (of all things) I joined an advertising agency called Leo Burnett.
There I *met* a man who had spent his lifetime in the hard trenches of communication and advertising. Few people have made more of an impression on me than the spirit of Leo Burnett himself. His determination (in the middle of the Great Depression) and his integrity shone through even though he'd been dead for many years.
This opportunity of working with one of the best advertising agencies in the world took me on the heady road of copywriting, writing TV commercials (and learning how to do them in 5 seconds), graphic design, cartoons and web design. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner.
Logos
