Difference between revisions of "Learn/SEO-Tips-for-Ecommerce-Sites"

Revision as of 23:28, 23 September 2011

5 E-commerce SEO Tips

How to make your e-commerce website rank higher and convert more visitors to customers

Search engine optimization (SEO) isn't easy for any website, but SEO is probably hardest for online stores. It's an uphill battle, but since you've got something to sell, it's definitely worth the energy to outrank and outsell your competitors.

• Have unique content on each of your product and product category pages.

This will help tell Google it's valuable content, and if you write the content well, it can help more of your visitors actually pull out their credit card.

• Don't just copy the manufacturer's description of the product. Write your own description so that Google sees it as valuable, unique content.

• Allow people to "like" and share your products on social media sites.

• Allow reviews

• Descriptive product URLs

• Interlink your pages by linking to other products or categories in the text on your site. Be sure to use anchor text with keywords.

• Include a sitemap to help Google find all your products pages

• duplicate content

• Update your content regularly

• Make the call to action really obvious

• Make it easy to purchase something. Avoid making people create accounts, enter in more info than you need... the more things you make someone do, the less likely they are to complete the purchase.

• Use good anchor text

• Get backlinks