Difference between revisions of "Learn/Create-a-Personality-for-Your-Brand-on-Twitter"
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| Header = Create%20a%20Personality%20for%20Your%20Brand%20on%20Twitter.%20Don't%20be%20a%20Twitter%20bot! | | Header = Create%20a%20Personality%20for%20Your%20Brand%20on%20Twitter.%20Don't%20be%20a%20Twitter%20bot! | ||
| Subhead = Subhead | | Subhead = Subhead | ||
| − | | Bitly = http:// | + | | Bitly = http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/ |
| Date = January 26, 2012 | | Date = January 26, 2012 | ||
}} | }} | ||
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We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities. | We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities. | ||
| − | So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality. | + | So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality. ''[http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/ ... read more]'' |
| − | [[Image:TravelOregonTweets.png]] | + | <big>''Note: This article has been moved to our new blog at [http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/ www.AboutUs.com/create-a-personality-for-your-brand-on-twitter/].''</big> |
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| + | <!--[[Image:TravelOregonTweets.png]] | ||
Notice that TravelOregon promotes its own content, while also responding to people and re-tweeting other people’s comments. That makes TravelOregon’s Twitter stream seem like a real person is writing it, and conversing with the account’s followers. It doesn’t read like a stream of pre-scheduled, rote tweets, or automatic tweets from the organization’s blog. | Notice that TravelOregon promotes its own content, while also responding to people and re-tweeting other people’s comments. That makes TravelOregon’s Twitter stream seem like a real person is writing it, and conversing with the account’s followers. It doesn’t read like a stream of pre-scheduled, rote tweets, or automatic tweets from the organization’s blog. | ||
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| − | Have you seen a company with a great Twitter presence? Share it with us on Twitter by mentioning us ([http://twitter.com/AboutUs @AboutUs]) or me ([http://twitter.com/AlizaEarnshaw @AlizaEarnshaw]) and the handle of the company or brand you think is doing a great job. | + | Have you seen a company with a great Twitter presence? Share it with us on Twitter by mentioning us ([http://twitter.com/AboutUs @AboutUs]) or me ([http://twitter.com/AlizaEarnshaw @AlizaEarnshaw]) and the handle of the company or brand you think is doing a great job.--> |
{{LearnBottomBio | {{LearnBottomBio | ||
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| ShortBio = Aliza is director of sales and marketing at [[AboutUs]]. A former business reporter and editor, she also works with the content on AboutUs.org and the people who create it. | | ShortBio = Aliza is director of sales and marketing at [[AboutUs]]. A former business reporter and editor, she also works with the content on AboutUs.org and the people who create it. | ||
}} | }} | ||
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Latest revision as of 15:31, 1 October 2013
By [[User:|]] on
Would You Rather Buy from a Person, or a Brand?
We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities.
So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality. ... read more
Note: This article has been moved to our new blog at www.AboutUs.com/create-a-personality-for-your-brand-on-twitter/.