Difference between revisions of "Learn/Create-a-Personality-for-Your-Brand-on-Twitter"

Latest revision as of 15:31, 1 October 2013

By [[User:|]] on

Would You Rather Buy from a Person, or a Brand?

We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities.

So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality. ... read more

Note: This article has been moved to our new blog at www.AboutUs.com/create-a-personality-for-your-brand-on-twitter/.

@@ Line 2: / Line 2: @@
 | Writer = Aliza Earnshaw
 | Name = Aliza Earnshaw
-| Header = Create%20a%20Personality%20for%20Your%20Brand%20on%20Twitter
+| Header = Create%20a%20Personality%20for%20Your%20Brand%20on%20Twitter.%20Don't%20be%20a%20Twitter%20bot!
 | Subhead = Subhead
-| Bitly = http://bit.ly/NotSure
+| Bitly = http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/
-| Date = January __, 2012
+| Date = January 26, 2012
 }}
+==Would You Rather Buy from a Person, or a Brand?==
+----
+We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities.
-==Would you rather buy from a person, or a brand?==
+So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality.  ''[http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/ ... read more]''
-We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities.
-So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality.
+<big>''Note: This article has been moved to our new blog at [http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/ www.AboutUs.com/create-a-personality-for-your-brand-on-twitter/].''</big>
-[insert image here: Twitter stream for TravelOregon]
+<!--[[Image:TravelOregonTweets.png]]
-Notice that TravelOregon promotes its own content, while also responding to people and retweeting other people’s comments. That makes TravelOregon’s Twitter stream seem like a real person is writing it, and conversing with the account’s followers. It doesn’t read like a stream of pre-scheduled, rote tweets, or automatic tweets from the organization’s blog.
+Notice that TravelOregon promotes its own content, while also responding to people and re-tweeting other people’s comments. That makes TravelOregon’s Twitter stream seem like a real person is writing it, and conversing with the account’s followers. It doesn’t read like a stream of pre-scheduled, rote tweets, or automatic tweets from the organization’s blog.
 Need an example of a boring, un-engaging Twitter feed? Here you go:
-'''image'''
+[[Image:BoringTweets.png]]
 This is a pretty typical business-account feed. It’s just a series of automated tweets from the company’s blog - no personality, no variety, and no conversation.
@@ Line 26: / Line 27: @@
 You may be thinking this is unfair. How interesting can a foreign-exchange company’s tweets possibly be? Well, let’s look at another example. Groceries are kind of boring, right? Maybe, but Safeway’s Twitter feed is engaging and feels like a real person is writing it. Note the two tweets to @Jonspach at the top that clearly indicate a real conversation is going on:
+[[Image:SafewayTweets.png]]
-==Make people laugh, or catch them offguard==
+==Make People Laugh, or Catch them Offguard==
+----
 It’s okay to be funny on Twitter, and when a big brand shows some humor, it’s refreshing. Just take a look at Southwest Air’s Twitter feed:
-'''image'''
+[[Image:SouthwestAirTweets.png]]
-Note that Southwest Air attributes its tweets to actual people by using the ^ character and someone’s initials. This is a great way to show that several different people are manning the account.
+Note that Southwest Air attributes its tweets to actual people by using the '''^''' character and someone’s initials. This is a great way to show that several different people are manning the account.
-Try bringing a more human touch to your tweets. We’re willing to bet you’ll pick up more followers and get retweeted more often. That gives you a much bigger audience, and more opportunity to win new customers. And you’ll probably have more fun!
+Try bringing a more human touch to your tweets. I bet you’ll pick up more followers and get re-tweeted more often. That gives you a much bigger audience, and more opportunity to win new customers. And you’ll probably have more fun!
 ----
-Have you seen a company with a great Twitter presence? Share it with us on Twitter by mentioning us ([http://twitter.com/AboutUs @AboutUs]) or me ([http://twitter.com/AlizaEarnshaw @AlizaEarnshaw]) and the handle of the company or brand you think is doing great.
+Have you seen a company with a great Twitter presence? Share it with us on Twitter by mentioning us ([http://twitter.com/AboutUs @AboutUs]) or me ([http://twitter.com/AlizaEarnshaw @AlizaEarnshaw]) and the handle of the company or brand you think is doing a great job.-->
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