Difference between revisions of "Learn/Create-a-Personality-for-Your-Brand-on-Twitter"
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| Writer = Aliza Earnshaw | | Writer = Aliza Earnshaw | ||
| Name = Aliza Earnshaw | | Name = Aliza Earnshaw | ||
| − | | Header = Create%20a%20Personality%20for%20Your%20Brand%20on%20Twitter | + | | Header = Create%20a%20Personality%20for%20Your%20Brand%20on%20Twitter.%20Don't%20be%20a%20Twitter%20bot! |
| Subhead = Subhead | | Subhead = Subhead | ||
| − | | Bitly = http:// | + | | Bitly = http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/ |
| − | | Date = January | + | | Date = January 26, 2012 |
}} | }} | ||
| + | ==Would You Rather Buy from a Person, or a Brand?== | ||
| + | ---- | ||
| + | We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities. | ||
| − | + | So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality. ''[http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/ ... read more]'' | |
| − | + | <big>''Note: This article has been moved to our new blog at [http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/ www.AboutUs.com/create-a-personality-for-your-brand-on-twitter/].''</big> | |
| − | + | <!--[[Image:TravelOregonTweets.png]] | |
| − | + | Notice that TravelOregon promotes its own content, while also responding to people and re-tweeting other people’s comments. That makes TravelOregon’s Twitter stream seem like a real person is writing it, and conversing with the account’s followers. It doesn’t read like a stream of pre-scheduled, rote tweets, or automatic tweets from the organization’s blog. | |
| − | |||
| − | Notice that TravelOregon promotes its own content, while also responding to people and | ||
Need an example of a boring, un-engaging Twitter feed? Here you go: | Need an example of a boring, un-engaging Twitter feed? Here you go: | ||
| − | + | [[Image:BoringTweets.png]] | |
This is a pretty typical business-account feed. It’s just a series of automated tweets from the company’s blog - no personality, no variety, and no conversation. | This is a pretty typical business-account feed. It’s just a series of automated tweets from the company’s blog - no personality, no variety, and no conversation. | ||
| Line 26: | Line 27: | ||
You may be thinking this is unfair. How interesting can a foreign-exchange company’s tweets possibly be? Well, let’s look at another example. Groceries are kind of boring, right? Maybe, but Safeway’s Twitter feed is engaging and feels like a real person is writing it. Note the two tweets to @Jonspach at the top that clearly indicate a real conversation is going on: | You may be thinking this is unfair. How interesting can a foreign-exchange company’s tweets possibly be? Well, let’s look at another example. Groceries are kind of boring, right? Maybe, but Safeway’s Twitter feed is engaging and feels like a real person is writing it. Note the two tweets to @Jonspach at the top that clearly indicate a real conversation is going on: | ||
| + | [[Image:SafewayTweets.png]] | ||
| − | ==Make | + | ==Make People Laugh, or Catch them Offguard== |
| − | + | ---- | |
It’s okay to be funny on Twitter, and when a big brand shows some humor, it’s refreshing. Just take a look at Southwest Air’s Twitter feed: | It’s okay to be funny on Twitter, and when a big brand shows some humor, it’s refreshing. Just take a look at Southwest Air’s Twitter feed: | ||
| − | + | [[Image:SouthwestAirTweets.png]] | |
| − | |||
| − | |||
| − | + | Note that Southwest Air attributes its tweets to actual people by using the '''^''' character and someone’s initials. This is a great way to show that several different people are manning the account. | |
| + | Try bringing a more human touch to your tweets. I bet you’ll pick up more followers and get re-tweeted more often. That gives you a much bigger audience, and more opportunity to win new customers. And you’ll probably have more fun! | ||
| − | + | ---- | |
| + | Have you seen a company with a great Twitter presence? Share it with us on Twitter by mentioning us ([http://twitter.com/AboutUs @AboutUs]) or me ([http://twitter.com/AlizaEarnshaw @AlizaEarnshaw]) and the handle of the company or brand you think is doing a great job.--> | ||
{{LearnBottomBio | {{LearnBottomBio | ||
| Line 45: | Line 47: | ||
| Image = Image:AlizaEarnshaw.png | | Image = Image:AlizaEarnshaw.png | ||
| AuthorWebsite = AboutUs.org | | AuthorWebsite = AboutUs.org | ||
| − | | ShortBio = Aliza is director of sales and marketing at [[AboutUs]]. A former business reporter and editor, she also works with the content on AboutUs.org and the people who create it. | + | | ShortBio = Aliza is director of sales and marketing at [[AboutUs]]. A former business reporter and editor, she also works with the content on AboutUs.org and the people who create it. |
}} | }} | ||
Latest revision as of 15:31, 1 October 2013
By [[User:|]] on
Would You Rather Buy from a Person, or a Brand?
We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities.
So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality. ... read more
Note: This article has been moved to our new blog at www.AboutUs.com/create-a-personality-for-your-brand-on-twitter/.