Difference between revisions of "Learn/Create-a-Personality-for-Your-Brand-on-Twitter"

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Cast iron bath Novokuznetsk Plant (Russia) remain the most popular consumer. And this, of course, no accident. Among the analogues of the domestic production of cast-iron bathtub factory "Universal" (Novokuznetsk) occupy a leading position.
| Writer = Aliza Earnshaw
 
| Name = Aliza Earnshaw
 
| Header = Create%20a%20Personality%20for%20Your%20Brand%20on%20Twitter.%20Don't%20be%20a%20Twitter%20bot!
 
| Subhead = Subhead
 
| Bitly = http://bit.ly/TwitterPersonality
 
| Date = January 26, 2012
 
}}
 
==Would You Rather Buy from a Person, or a Brand?==
 
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We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities.
 
  
So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality.
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Some experts believe that the highest quality cast iron tubs are made in France and Spain. Maybe they are right, if the cast iron tub is really made in France or Spain, but not in China or in Hong Kong "on the license." For the record: "The cost of the original cast iron bath« JACOB DELAFON »- 25 000 rubles. Cost of the Chinese «JACOB DELAFON» - 14 000 rubles. "
  
[[Image:TravelOregonTweets.png]]
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Cast iron tubs are different from foreign-made Russian cast-iron baths thinner-walled shell, which immediately reduces the strength of cast-iron bath. Do not forget the recipe for the bath enamel. In Novokuznetsk factory has developed a unique method of production of enamels for cast iron baths, especially for our country, not always clean tap water.
  
Notice that TravelOregon promotes its own content, while also responding to people and re-tweeting other people’s comments. That makes TravelOregon’s Twitter stream seem like a real person is writing it, and conversing with the account’s followers. It doesn’t read like a stream of pre-scheduled, rote tweets, or automatic tweets from the organization’s blog.
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A cast iron tub, Novokuznetsk plant has a strong body, long fades and loses its color and luster. Bath has a low noise level and a higher heat capacity, appreciated by fans of longer soak in the bath.
  
Need an example of a boring, un-engaging Twitter feed? Here you go:
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Our company http://cosmovanna.ru/ is selling cast-iron baths (Novokuznetsk), only the best quality. Each bath, before the customer gets thoroughly checked for possible defects.
  
[[Image:BoringTweets.png]]
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We offer a complete service: professional selection and delivery to the customer directly to the bath at home, the dismantling of the old and install new cast iron tub.
  
This is a pretty typical business-account feed. It’s just a series of automated tweets from the company’s blog - no personality, no variety, and no conversation.
 
 
You may be thinking this is unfair. How interesting can a foreign-exchange company’s tweets possibly be? Well, let’s look at another example. Groceries are kind of boring, right? Maybe, but Safeway’s Twitter feed is engaging and feels like a real person is writing it. Note the two tweets to @Jonspach at the top that clearly indicate a real conversation is going on:
 
 
[[Image:SafewayTweets.png]]
 
 
==Make People Laugh, or Catch them Offguard==
 
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It’s okay to be funny on Twitter, and when a big brand shows some humor, it’s refreshing. Just take a look at Southwest Air’s Twitter feed:
 
 
[[Image:SouthwestAirTweets.png]]
 
 
Note that Southwest Air attributes its tweets to actual people by using the '''^''' character and someone’s initials. This is a great way to show that several different people are manning the account.
 
 
Try bringing a more human touch to your tweets. I bet you’ll pick up more followers and get re-tweeted more often. That gives you a much bigger audience, and more opportunity to win new customers. And you’ll probably have more fun!
 
 
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Have you seen a company with a great Twitter presence? Share it with us on Twitter by mentioning us ([http://twitter.com/AboutUs @AboutUs]) or me ([http://twitter.com/AlizaEarnshaw @AlizaEarnshaw]) and the handle of the company or brand you think is doing a great job.
 
 
{{LearnBottomBio
 
| Writer = Aliza_Earnshaw
 
| Name = Aliza Earnshaw
 
| Image = Image:AlizaEarnshaw.png
 
| AuthorWebsite = AboutUs.org
 
| ShortBio = Aliza is director of sales and marketing at [[AboutUs]]. A former business reporter and editor, she also works with the content on AboutUs.org and the people who create it.
 
}}
 
 
This article has been republished on [[SiteProNews.com]].
 

Revision as of 06:58, 8 March 2012

Cast iron bath Novokuznetsk Plant (Russia) remain the most popular consumer. And this, of course, no accident. Among the analogues of the domestic production of cast-iron bathtub factory "Universal" (Novokuznetsk) occupy a leading position.

Some experts believe that the highest quality cast iron tubs are made in France and Spain. Maybe they are right, if the cast iron tub is really made in France or Spain, but not in China or in Hong Kong "on the license." For the record: "The cost of the original cast iron bath« JACOB DELAFON »- 25 000 rubles. Cost of the Chinese «JACOB DELAFON» - 14 000 rubles. "

Cast iron tubs are different from foreign-made Russian cast-iron baths thinner-walled shell, which immediately reduces the strength of cast-iron bath. Do not forget the recipe for the bath enamel. In Novokuznetsk factory has developed a unique method of production of enamels for cast iron baths, especially for our country, not always clean tap water.

A cast iron tub, Novokuznetsk plant has a strong body, long fades and loses its color and luster. Bath has a low noise level and a higher heat capacity, appreciated by fans of longer soak in the bath.

Our company http://cosmovanna.ru/ is selling cast-iron baths (Novokuznetsk), only the best quality. Each bath, before the customer gets thoroughly checked for possible defects.

We offer a complete service: professional selection and delivery to the customer directly to the bath at home, the dismantling of the old and install new cast iron tub.


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