Learn/Cascade-Content-for-SEO
Revision as of 22:22, 14 December 2011 by Aliza Earnshaw (talk | contribs)
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You've heard it before: Create great content, and search engines will value your site more and rank it higher in search results. Prospective customers learn more about you too, which inspires greater trust and leads to more business.
It's all true. And you can get make your website even more prominent to both search engines and people by adopting a cascading content strategy that gets your content out to as many audiences as possible.
Cascading Content Is Efficient & Effective
When you write a blog post or article about something that matters to your customers and potential customers, make sure you get the utmost value out of it. After all, it's not so easy to produce a piece of writing, especially for busy business owners ;-)
For example, let's say you own a store that specializes in urban homesteading supplies. You've just discovered a great new way of making compost more quickly from garden debris and food scraps, so you write an article and publish it on your blog.
Certainly, people will discover the article there, and realize your store is a great place to stock up on urban homesteading supplies - especially if you've been thoughtful enough to include an RSS feed