Difference between revisions of "Learn/Cascade-Content-for-SEO"
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==Share Your Expertise for SEO & More Customers== | ==Share Your Expertise for SEO & More Customers== | ||
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| − | You've heard it before: Create great content, and search engines will value your site more and rank it higher in search results. Prospective customers | + | You've heard it before: Create great content, and search engines will value your site more and rank it higher in search results. Prospective customers will see your expertise in your industry, inspiring greater trust and leading to more sales. |
It's all true. And you can get make your website even more prominent to both search engines and people by adopting a '''cascading content strategy''' that gets your content out to as many audiences as possible. | It's all true. And you can get make your website even more prominent to both search engines and people by adopting a '''cascading content strategy''' that gets your content out to as many audiences as possible. | ||
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==Cascading Content Is Efficient & Effective== | ==Cascading Content Is Efficient & Effective== | ||
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| − | When you write a blog post or article about something that matters to your customers and | + | When you write a blog post or article about something that matters to your customers and prospects, make sure you get the utmost value out of it. After all, it's not so easy to produce a piece of writing, especially for busy business owners ;-) |
For example, let's say you own a store that specializes in [[HomesteadSupplyCo.com|urban homesteading supplies]]. You've just discovered a great new way of making compost more quickly from garden debris and food scraps, so you write an article and publish it on your blog. | For example, let's say you own a store that specializes in [[HomesteadSupplyCo.com|urban homesteading supplies]]. You've just discovered a great new way of making compost more quickly from garden debris and food scraps, so you write an article and publish it on your blog. | ||
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But what about people who haven't subscribed to your blog? There's a world of potential customers out there you want to reach. You can do it, too, by '''cascading your content''' through social media platforms like Twitter, Facebook, Google+ and for B2B (business-to-business) companies, LinkedIn. | But what about people who haven't subscribed to your blog? There's a world of potential customers out there you want to reach. You can do it, too, by '''cascading your content''' through social media platforms like Twitter, Facebook, Google+ and for B2B (business-to-business) companies, LinkedIn. | ||
| − | Basically the idea is to write a long piece once, then publicize it multiple times over multiple | + | Basically the idea is to write a long piece once, then publicize it multiple times over multiple platforms. Like a waterfall that starts high and cascades down a rocky slope, breaking into smaller streams, your content will stream out through several avenues to many more people. And if you've written compelling pitches for each platform - always including a link! - you'll bring many more people to your website. |
{{LearnBottomBio | {{LearnBottomBio | ||
Revision as of 23:05, 16 December 2011
By [[User:|]] on
You've heard it before: Create great content, and search engines will value your site more and rank it higher in search results. Prospective customers will see your expertise in your industry, inspiring greater trust and leading to more sales.
It's all true. And you can get make your website even more prominent to both search engines and people by adopting a cascading content strategy that gets your content out to as many audiences as possible.
Cascading Content Is Efficient & Effective
When you write a blog post or article about something that matters to your customers and prospects, make sure you get the utmost value out of it. After all, it's not so easy to produce a piece of writing, especially for busy business owners ;-)
For example, let's say you own a store that specializes in urban homesteading supplies. You've just discovered a great new way of making compost more quickly from garden debris and food scraps, so you write an article and publish it on your blog.
Certainly, people will discover the article there, and realize your store is a great place to stock up on urban homesteading supplies - especially if you've been thoughtful enough to include an RSS feed so people can subscribe to your blog. (Most blog platforms and content management systems have RSS capability built right in.)
But what about people who haven't subscribed to your blog? There's a world of potential customers out there you want to reach. You can do it, too, by cascading your content through social media platforms like Twitter, Facebook, Google+ and for B2B (business-to-business) companies, LinkedIn.
Basically the idea is to write a long piece once, then publicize it multiple times over multiple platforms. Like a waterfall that starts high and cascades down a rocky slope, breaking into smaller streams, your content will stream out through several avenues to many more people. And if you've written compelling pitches for each platform - always including a link! - you'll bring many more people to your website.