Difference between revisions of "BedBathAndBeyond.com"

Title

Bed Bath and Beyond

Description

In the commercial industry, Bed Bath 'n' Beyond ranks as one of the top players in the field. Bed Bath 'n' Beyond is one of the United States' most recognizable brands and has become a byword for home owners and enjoys a good deal of exposure, often referred to in the media for both its unique line of products and its unforgettable name.

History

Bed Bath and Beyond started life as a humble little shop called Bed 'n' Bath. When Warren Eisenberg and Leonard Feinstein began their small chain of specialty stores, Bed n' Bath, selling linen and bath shops in New York's suburbia, they already had more than a decade's worth of experience.

Both men had worked as management employees of Arlan's, a chain of discount stores which failed and fell to hard times in the 1970s. By that time, Warren Eisenberg and Leonard Feinstein had realized that the next step in retailing trends would be specialty stores. So, in 1971, they established their own chain of specialty stores, Bed n' Bath.

The first two stores of Bed n' Bath had a 2,000 square foot area and was located in strip malls with high traffic density and carried such names as Wamsutta, Fieldcrest and Cannon as well as some lower end linens and bath towels shops. During the following years, Bed n' Bath slowly expanded and had gained 17 stores by 1985 located in New York, California, New Jersey and Connecticut.

However, what started as a niche market for Bed n' Bath soon began to become saturated with other competing retailers such as Linen's n' Things, Luxury Linens and Pacific Linens entering the specialty market to tap into Bed n' Baths niche. In order to keep ahead of the competition, Bed n' Bath opened its first superstore in 1985 in order to set itself apart from its increasing number of competitors.

The Bed n' Bath's new superstoreoffered several innovations as a super store and as an extension of the Bed n' Bath concept. The shop had a 20,000 square foot area, ten times bigger than Bed n' Bath's original size. It offered the same Bed n' Bath products but at a larger scale. By 1987, Feinstein and Eisenberg had changed the name of their store chain from Bed n' Bath to Bed Bath n' Beyond in order to reflect their new super store format.

Success

The success of Bed Bath n' Beyond surprised many especially since it avoided many formulas of most successful retailers. For one thing, it took a not so strong category and made it into something successful. It accomplished this by making everyday household products interesting and exciting. Bed Bath n' Beyond also focused on its customer service to make itself more appealing to its market. Whenever a Bed Bath n' Beyond chain opened, the company employed an aggressive marketing scheme and then relied on word of mouth to increase customer visits and encourage current customers to return. Bed Bath n' Beyond also featured several unique innovations in retailing such as offering to deliver products to the customer when the store ran out of the product. Bed Bath n' Beyond stores also strove to decrease check out lane queuing by increasing the number of check out lanes in the store. Also, both management and sales people worked the floor in Bed Bath n' Beyond. Even Eisenberg and Feinstein took part in this practice.

Unique Management

Eisenberg and Feinstein took an unusual, decentralized stance in the management of Bed Bath n' Beyond. Feinstein and Eisenberg established a hands-off approach to the management of Bed Bath n' Beyond stores. The company had no vice presidents and instead had store managers given great leeway and autonomy on the major decisions of each store. Each store manager had the authority to adjust the store's pricing in order to meet the price trends of the locale. With the consent of the district manager, store managers could also adjust their pricing competitively to test new marketing plans. Furthermore, for each Bed Bath n' Beyond store, new departments could be established and current departments could be increased in size or reduced depending on the market trends of the locale. The management strategies employed by Eisenberg and Feinstein for Bed Bath n' Beyond helped to make the company one of the leading retailers in terms of sales in the 1990s. It reached even higher levels as the years progressed.

Languages

English

Address

110 Bi-County Blvd

Farmingdale NY 11735 US

Contact

Bed Bath & Beyond Procurement Co. Inc.

+1 908 688 0888, Fax: +1 908 688 5886

Additional Information

Related Domains

External Links

• Stock: BBBY
• Alexa: BedBathAndBeyond.com