Difference between revisions of "AdCentricity.com"

An AboutUs SpotlightUs writer is working on a draft of AdCentricity.com to make it a SpotlightUs Page. You are welcome to participate. (See completed SpotlightUs Pages)

Digital Advertising Out Of Home (OOH)

ADCENTRICITY is an expert digital advertising out of home (OOH) media strategist. It offers the largest collection of digital advertising OOH media with more than eighty network partners and more than 140,000 place-based and retail screens. ADCENTRICITY supports both brands and agencies; it understands what works within digital advertising OOH media and is the only coast to coast provider within North America. With its service, unmatched insight, advanced media platform and in-depth research, ADCENTRICITY delivers intelligent media planning decisions and effective media investments.

It has become increasingly difficult within today's complex and confusing media environment to effectively reach consumers. Digital advertising OOH delivers compelling and relevant messages to consumers throughout their day, in a variety of settings.

What is Digital Advertising OOH?

Digital advertising OOH consists of strategically placing LCD screens in premium consumer viewing positions such as: Doctor's offices, taxi's, restaurants, bars and retail shops. Digital advertising OOH provides one of the greatest opportunities to have direct communication with a consumer.

The digital advertising OOH screen is controlled by a software system that plays a closed loop of content and is intended to provide information and/or entertainment relevant to viewers.

Approaching your Digital Advertising OOH Plan

ADCENTRICITY uses strategic research and planning in order to get your company the results it demands. ADCENTRICITY uses a combination of demographic, geographic and venue variables in order to reach your targeted consumer audience.

• Demographic: Desired or researched consumer profiles
• Geographic: Advanced geographic plotting segment to define geographic areas
• Channel Planning: Seventeen categories and sixty sub-categories for venue types
• Dynamic Mix Planning: Unlimited permutations of demographic, geographic and venue variables.

ADCENTRICITY's Digital OOH Campaigns

ADCENTRICITY has worked on a wide variety of digital advertising OOH campaigns. It has supported leading brands and agencies in connecting with consumers in meaningful ways that often lead to surprising results. Clients include:

• Samsung
• Royal Bank
• Barack Obama
• Ontario Liberal Party

For a more complete list of ADCENTRICITY's work, click here.

Additional Information

External Links

• Alexa: AdCentriCity.com
• WHOIS for AdCentriCity.com