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ADCENTRICITY are expert digital out of home (OOH) media strategists. They offer the largest collection of digital OOH media with over eighty network partners and over 140,000 place based and retail screens. ADCENTRICITY supports both brands and agencies understand what works within digital OOH media and are the only coast to coast providers within North America. With their service, unmatched insight, advanced media platform and in depth research, ADCENTRICITY delivers intelligent media planning decisions and effective media investments. | ADCENTRICITY are expert digital out of home (OOH) media strategists. They offer the largest collection of digital OOH media with over eighty network partners and over 140,000 place based and retail screens. ADCENTRICITY supports both brands and agencies understand what works within digital OOH media and are the only coast to coast providers within North America. With their service, unmatched insight, advanced media platform and in depth research, ADCENTRICITY delivers intelligent media planning decisions and effective media investments. | ||
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==What is Digital OOH Advertising== | ==What is Digital OOH Advertising== | ||
Revision as of 02:49, 10 June 2009
Digital OOH Advertising
ADCENTRICITY are expert digital out of home (OOH) media strategists. They offer the largest collection of digital OOH media with over eighty network partners and over 140,000 place based and retail screens. ADCENTRICITY supports both brands and agencies understand what works within digital OOH media and are the only coast to coast providers within North America. With their service, unmatched insight, advanced media platform and in depth research, ADCENTRICITY delivers intelligent media planning decisions and effective media investments.
What is Digital OOH Advertising
Digital OOH advertising consists of strategically placing LCD screens in premium consumer viewing positions. Typically they are located inside a wide variety of venues including: Doctors offices, taxi's, restaurants, bars and retail shops. It is a medium that offers the opportunity to have direct communication with a consumer.
The screen is controlled by a software system that plays a closed loop of content and is intended to provide information and/or entertainment relevant to viewers.
Why Digital OOH Advertising
The ability to reach consumers has become increasingly difficult within today's complex and confusing media environment. Digital OOH advertising delivers compelling and relevant messages to consumers throughout their day. Consumers receive information on products in a variety of settings including where they work, where they shop and where they play.
Approaching your Digital OOH Advertising Plan
ADCENTRICITY uses strategic research and planning in order to get your company the results it demands. They use a combination of demographic, geographic and venue variables in order to reach your targeted consumer audience.
- Demographic: Desired or researched consumer profiles
- Geographic: Advanced geographic plotting segment to define geographic areas
- Channel Planning: Seventeen categories and sixty sub categories for venue types
- Dynamic Mix Planning: Unlimited permutations of demographic, geographic and venue variables.
Additional Information
Related Domains
External Links
