ZimmerNutrition.com

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Zimmer Nutrition - Your best source for supplements on the web!

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The internet is full of misleading information, exaggerations, and downright lies. It is a real challenge for you, as a consumer, to determine what to believe. This is especially true when people, trying to convince you to buy their products, use what I like to call "Crafty Advertising". Here are a few examples from some very popular websites to illustrate my point:

“Most products are synthetically made and do not have the same absorption benefits (as whole food ones). The (Product) uses Organic Whole food nutrients and we also use Organic minerals that are patented and proven through research to be absorbed up to 400% better than others.” This is a good example of misleading and exaggerated information spiced up with some downright fabrications. The wording is meant to play on your potential fear that you may be getting unnatural synthetic vitamins. They also constantly use the word “Organic” to tap into the perception that anything organic must be better. The problem is that there is no such thing as “Organic Whole Food Nutrients” or “Organic minerals”. These are made-up words that really sound good but have no real meaning. The last sentence about “Organic minerals” being patented is simply a lie! The “absorbed up to 400% better than others” is a gross exaggeration.

On a different site I found this claim: “This salt … is known as "white gold" because it contains eons of stored sunlight.” How on this living earth can anyone claim this with a straight face? Give me a break!