Win.org.pk provides resources for female entrepreneurs in Pakistan

Title

Pakistan's First Exclusive Web Portal for Women Entrepreneurs

Description

Excerpted from the website:

Why WIN?
Research studies in Pakistan highlight “information gaps” “marketing channels” and “poor networking” as major supply-side constraints to the growth of Women Entrepreneurs businesses. The choice of marketing modes and limited geographical coverage also indicate lack of knowledge and related skills on part of Women Entrepreneurs (WEs) and dysfunctional supply-side institutions unable in effectively reaching out to their clients. They appear to be either unaware of modern marketing concepts that could fetch better returns on the same products or remain restrained to the local markets due to a number of problems associated with their mobility. By one reason or the other they remain remote from lucrative domestic and international markets, not only geographically but also in terms of their knowledge and awareness of what and where these markets are and their actual ability to access and competitively sell in those markets. Another characteristic feature of women-owned businesses in Pakistan is their limited networking with related business associations, chambers of commerce, networking groups or other related organizations.
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