Wcdi.com
Title
WCDI.com
Description
Much of the credit for the prepaid phone-card's growth has to do with the near limitless demand for telecommunications services. Pre-paid Phone Cards offer considerably lower international and long distance rates than other phone services such as coin payphones, cellular phones and collect calling. Prepaid card rates remain the same no matter what time or day the call is placed. However, the greatest reason for the pre-paid card industries high rise has to do with the way the cards reach the public. When prepaid cards were introduced in the U.S. in the early 90's, the large phone companies used the traditional channel to market their cards. However, perhaps out of fear of cannibalizing their profitable and protected market, these companies sold the cards only half-heartedly and with limited success. It was the small telecommunications companies that first recognized the broader appeal of the prepaid card and moved to take the product to markets and shops, when all the big companies had never accepted to Recognizing and did not except the pre-paid Phone Card. The Pre-paid Phone Card is relatively low cost and its ability to act as a pocket-sized billboard, innovative telecom companies began marketing the cards as promotional items, as premiums or incentives, as collector's items and tourist souvenirs.
1977-78: Austria, Sweden, France, and The United Kingdom begin to test and introduce pre-paid calling cards using a magnetic strip for authorization.
1981: Bell Telephone Labs design of a network-embedded database of Personal Identification Numbers (Pins) for calling card customers to be accessed by public telephones over Signaling System 7
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