WARC.com is the website of World Advetising Research Center
Title
WARC.com - World Advertising Research Center
Description
The World Advertising Research Center
The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities. Many of its unrivalled products have been serving the needs of this market for more than 40 years. WARC is an independent organisation and works closely with trade associations, industry bodies and blue chip companies around the world, including the Advertising Research Foundation, Institute of Practitioners in Advertising, ACNielsen, ESOMAR and the US Association of National Advertisers. Its award-winning online services, publishing and conference divisions are committed to the provision of the latest information and cutting-edge thinking across all areas of marketing communications, with a firm focus on the promotion of best practice, effectiveness and efficiency. WARC's offices in the UK, United States and Australia service a global client base spanning advertisers, advertising agencies, media buyers, media corporations, market research organisations, business schools and universities.
Online Services
WARC’s online service, WARC.com, provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide, drawn from more than 30 international sources. These include WARC’s own publications and those of its many partners, which together represent an unparalleled body of knowledge on all areas of marketing communications. This spans over 25,000 articles, case studies, research reports and summaries, augmented with best practice papers, practical guides, daily news, email bulletins, statistical data and more. WARC.com supplies its users with information in key areas critical to their success, including communications effectiveness, marketing and brand strategy, media planning and buying, market research and methods, and consumer insight and behaviour. This business-driving resource is used by advertising and media agencies, blue-chip advertisers and marketers, research companies, media owners, marketing consultants and top business schools.
"I hear more and more appreciative comments from our people around the world about WARC. It's obviously proving of great practical usefulness."
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