TrueWestMagazine.com provides Indian information,history & preservation information
Description
True West . . . since 1953 . . . Celebrating the American West!
Launched in 1953 by the legendary Joe "Hosstail" Small in Austin, Texas, True West is a popular history publication with a very loyal, core readership. Thanks to the proliferation of TV Westerns in the late 1950s and early 1960s, the magazine enjoyed broad circulation (200,000+ newsstand sales). But, as the market and his health started to decline, Joe Small sold out in 1974 and over the next decade, the magazine bounced around the Midwest, finally settling in Stillwater, Oklahoma. Unfortunately, the Oklahoma owners did not have the capital to stay current with the changing times and the magazine began to lose significant market share, as newer, slicker titles like Cowboys & Indians and American Cowboy came into the marketplace. By mid-1999, the publication, along with three other titles, was for sale, and the current owners came to the rescue.
Three partners (all lifelong fans of the magazine), Bob Boze Bell, Bob McCubbin and Rick Baish, formed a limited partnership - True West Publishing - and bought the assets and the trademarked names (True West, Old West, Frontier Times) in October of 1999 and moved the offices and inventory, including back issues and rare issue stock, to Cave Creek, Arizona.
In 2003, the magazine celebrated its 50th anniversary. The year also marked the incorporation of True West Publishing and an increase in the magazine's frequency to ten issues. Evidently the hard work is paying off as newsstand sales and subscriptions have jumped markedly and the page count increased to a record 136 pages in the Fall 2003 Special Best of the West issue.
Additional Information
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