Track Metrics for Common Answers
Content Contact: ChrisBabson
What (summary)
A tracking system to determine how our content efforts are translating into Google juice over time.
Why this is important
We've just reorganized our content creation efforts to be more unified (see [[CommonAnswers). To aid this effort, we want to begin tracking metrics for the work we do to see how effective it is. If nothing else, this will allow us to measure work done and efficiency. More importantly, however, it will allow us to hone the content we decide to develop in the future to be more in-line with demands for information. We will be able to correlate work put in with Google rank (traffic to us) and potential advertising revenue (cpm for the term) so we can focus out content work on areas where it is most valuable.
DoneDone
We are DoneDone when we have a system in place to track all of these metrics.
For a given search term, LASIK Manhattan for instance, we need to be able to track:
Daily:
(SEARCH TERM INPUT)
- For each specific search term listed, plot ranking of any AboutUs page in Google results (RANK vs. TIME)
- NOTE: color code lines/points for each AboutUs page (display pagename on mouse-over)
Upon Action:
(PAGE INPUT)
- Edits (BYTES vs. TIME)
- In-links (# of IN-LINKS vs. TIME)
Ideally, these data sets will be plotted on 3 separate lines on one graph. If more than 1 AboutUs page is turning up for the search term, then this pages should be tracked identically in a different graph.
