SelectionNaturelle.com
Title
Selection Naturelle
Languages
English
Additional Information
Simple yet luxurious clothing with purest touch to the skin.
Health conscious Due to its absorbent nature, cotton that is grown and treated using chemicals can be harmful to the skin. Doctors recommend ORGANIC clothing for numerous health reasons including cancer prevention. Our dye-free products offer the purest feel for all skin types. (LOW -IMPACT DYES USED IN TAG PRINT WILL MOSTLY FADE AFTER FIRST WASH)
Environmentally friendly All materials used in our products are grown ORGANICALLY according to strict guidelines, using no chemical fertilizers nor pesticides. Our products are also dye-free, eliminating the release of harmful chemicals during dyeing process.
Socially responsible Our materials are sourced from small farming communities which are dedicated to supplying highest quality.
Our 100% ORGANIC Cotton collection includes:
• Turkish Bathrobes • Spa Bathrobes • Towels
PRESS RELEASE New York – Selection Naturelle, offering “simple yet luxurious clothing with purest touch to the skin.” announced the launch of bathrobe and towel collection. Burcu Tuncel, founder of the brand said, this collection is inspired by her Turkish heritage, and is a tribute to tradition of Turkish Bath, going back to the Ottoman times, signifying the physical and spiritual purification. She said the ritual of cleansing is best followed by wearing the bathrobes made from purest materials, by Selection Naturelle.
Born and raised in one of the most mystical cities of the world, Istanbul, Turkey. Burcu came to US for her undergraduate education and after a successful career in strategic management in New York City, she received her MBA degree from Columbia Business School. In school, having time to reflect on, she realized that with too much stress and impurity of the big city, many people around her, including herself, was longing for simplicity and serenity. By combining her experience in business and her ambition to provide small dose of purity for people around her, she started her (ad)venture
The bathrobe and towel collection includes terry Turkish bathrobes, waffle-weave Spa bathrobes, towel sets and baby towels. They are health conscious as well as environmentally friendly. All materials are grown organically according to strict guidelines, using no chemical fertilizers nor pesticides. Due to its absorbent nature, cotton that is grown and treated using chemicals can be harmful to the skin. That is why doctors recommend organic clothing for numerous health reasons including cancer prevention. The products are also dye-free, eliminating the release of harmful chemicals during dyeing process and provide the purest feel for all skin types. Low-impact dyes used in tag prints will mostly fade after first wash. This collection also serves a socially responsible cause. The materials are sourced from small farming communities which are dedicated to supplying highest quality.
The collection is offered at premium price points and targeted towards the high-end customers. As the brand is appropriately named, it is for the winners of the natural selection who choose live life French way: simple pleasures wrapped in luxury.
The products are sold gift-ready, elegantly tied and wax sealed. Great gift for people who appreciate the exquisiteness of high quality materials and would like to experience pure touch of the organic cotton. The collection is in high demand for holidays, special days and showers.
The collection is available to buy on brand’s website www.selectionnaturelle.com. The wholesale efforts focus on high-end and organic spas, eco-hotels, high-end specialty, department stores and catalogs.
