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Title
Search Engine Book: Search Engine Year Book
Description
Outsourcing SEO To Specialized SEO Companies
According to a recent study in the U.S., only about 20% of businesses outsource SEO to specialized SEO companies. The other 80% either do not know that there is such a thing as search engine optimization or they believe that they have the skills to do it in-house. Perhaps that is why so many companies are hard to find on the search engines.
The problem is that your in-house expert probably does not know enough. Search engine optimization used to be fairly easy, but today the search engine industry is
Your in-house expert could make mistakes like using "free for all" pages or resubmitting your site too often. He could end up getting your site dropped from the search engines. If he uses practices such as cloaking, he could get your site permanently banned from the search engines. This costs you money in lost sales. Nine out of ten times you'll do better if you outsource. One of the drawbacks of outsourcing search engine optimization is that the expense is a recurring one. Having your site optimized every time it changes significantly can become expensive. Whether or not it's worth it will depend on your site and sales copy. If your site consistently converts visitors into customers, you can afford to spend money on acquisition.
Contact
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