Sales
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Cracking the Code
Background/Orienting Questions
- Do you remember requesting information about promoting your site?
- Tell me about your business.
- What are your responsibilities?
- Who is your customer? Demographics?
Problems Solved
| Problem | Impact | Problem Question | Impact Question | Need Benefit Questions |
|---|---|---|---|---|
| I'm lost on the Internet | No Traffic/Sales | *How do people currently find you? *What are people searching for to find you (keywords)? *Where do you show up in a Google search? | *Is your current ranking in a Google search working for you? *Are you satisfied? *What things are you doing to get yourself out there on the web? *Are people linking to you? *What is the quality of those links? *Can you name some of the sites that link to you? | *Would a content-rich article about you help? *Would having a top 2000 website link to you help? *We provide another path to your site, could that help?
|
| No one loves me | add | add | add | add
|
| No one talks about me | add | add | add | add
|
| Poor search results | add | add | add | add
|
| Poor backlinks (low #, low quality) | add | add | add | add
|
| Low traffic | add | add | add | add
|
| I can't update my site | add | add | add | add
|
| Poor business | add | add | add | add
|
| My website is static | add | add | add | add
|
| My website is crappy | add | add | add | add
|
| I want to be on Wikipedia | add | add | add | add
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| My business claims are not credible/believable | add | add | add | add
|
| I don't know what my customers want | add | add | add | add |
Implications of these Problems
| Problem | Impact | Problem Question | Impact Question | Need Benifit Questions |
|---|---|---|---|---|
| add | People don't come to my site | add | add | {{{needbenefitquestions}}}
|
| add | When they do get there & your site is uniteresting, they leave | add | add | {{{needbenefitquestions}}}
|
| add | If someone talks about me (wikipedia), I seem better (top of mind awareness) | add | add | {{{needbenefitquestions}}}
|
| add | Missing the advantages of being on the web | add | add | {{{needbenefitquestions}}}
|
| add | Get on board Web 2.0 | add | add | {{{needbenefitquestions}}} |
Questions to Uncover Problems
| Problem | Impact | Problem Question | Impact Question | Need Benifit Questions |
|---|---|---|---|---|
| add | add | How many hours a week do you work on your business? | add | {{{needbenefitquestions}}}
|
| add | add | Do you know what a backlink is? | add | {{{needbenefitquestions}}}
|
| add | add | How many backlinks do you have? | add | {{{needbenefitquestions}}}
|
| add | add | Are your backlinks high quality? | add | {{{needbenefitquestions}}}
|
| add | add | Do you have any YouTube videos or videos on your site? | add | {{{needbenefitquestions}}}
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| add | add | How often do you update your site? | add | {{{needbenefitquestions}}}
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| add | add | When was the last time you updated your site? | add | {{{needbenefitquestions}}}
|
| add | add | How much does it cost you to update your site? | add | {{{needbenefitquestions}}}
|
| add | add | What have you done to get yourself out there on the web? | add | {{{needbenefitquestions}}}
|
| add | add | Other online marketing attempts? | add | {{{needbenefitquestions}}}
|
| add | add | What were you looking/hoping for when you clicked on "promoting" your website? | add | {{{needbenefitquestions}}}
|
| add | add | How much of your business comes from the web. | add | {{{needbenefitquestions}}}
|
| add | add | Would more traffic to your website help your business? | add | {{{needbenefitquestions}}}
|
| add | add | Would you like your web presence to be bigger? | add | {{{needbenefitquestions}}}
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| add | add | Have you ever had an article/weblog post written about you? | add | {{{needbenefitquestions}}}
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| add | add | Do you know how much traffic your website gets? | add | {{{needbenefitquestions}}}
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| add | add | What are three keywords that relate to your business? | add | {{{needbenefitquestions}}}
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| add | add | How do most people discover your website/business? | add | {{{needbenefitquestions}}}
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| add | add | Have you ever done a vanity search? | add | {{{needbenefitquestions}}}
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| add | add | Were you happy with your results? | add | {{{needbenefitquestions}}}
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| add | add | What have your off-line marketing efforts consisted of? | add | {{{needbenefitquestions}}}
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| add | add | Do you have a yellowpages ad? | add | {{{needbenefitquestions}}}
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| add | add | What separates you from your competition? | add | {{{needbenefitquestions}}} |
Questions to Uncover Implications
| Problem | Impact | Problem Question | Impact Question | Need Benifit Questions |
|---|---|---|---|---|
| add | add | add | Do you think having an article written about your company would help your business? | {{{needbenefitquestions}}}
|
| add | add | add | Would having a multimedia article help? | {{{needbenefitquestions}}}
|
| add | add | add | If more people saw your video would that help your business? | {{{needbenefitquestions}}}
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| add | add | add | Would it feel good to have an article about you on a highly ranked website? | {{{needbenefitquestions}}}
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| add | add | add | If you have a page on the web that you could easily update, would that help you keep dynamic content about your business out there? | {{{needbenefitquestions}}}
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| add | add | add | If we got you started with a great article for $197, would that help? | {{{needbenefitquestions}}}
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| add | add | add | When your last article came out, how long did the benefit last? | {{{needbenefitquestions}}} |
Questions to Uncover the Need/Benefit
| Problem | Impact | Problem Question | Impact Question | Need Benifit Questions |
|---|---|---|---|---|
| add | add | add | add | {{{needbenefitquestions}}}
|
| add | add | add | add | {{{needbenefitquestions}}}
|
| add | add | add | add | {{{needbenefitquestions}}}
|
| add | add | add | add | {{{needbenefitquestions}}}
|
| add | add | add | add | {{{needbenefitquestions}}} |
PromoteUs Solutions
- We are a highly ranked (#5 where greater than 4 is good) site linking to your site.
- It's easy to keep your AboutUs page updated.
- Your AboutUs page is another way to be found on the Internet.
- Multimedia (photos, YouTube) is easy on AboutUs.
- We index well/Faster
- Frequent Edits
- Spotlight feature
- People have reported that their traffic goes up.
- We provide a link with valuable content.
- We provide keyword links.
- We give you wiki/web 2.0
