RossDawsonBlog.com
Title
Trends in the Living Networks
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Excerpted from the website:
- Impressions of Influence Forum 2006
- I've just got back from the Influence event, held in the lovely Hunter Valley wine region north of Sydney. A very interesting experience, and as far as I'm aware a unique event globally. Phil Sim has been running Mediconnect, doing events and an online PR exchange for some years now. These bring together Australian technology journalists with tech vendors and PR. The company is also involved in the Asian market. This year the event has been renamed Influence, and broadened to Include not just journalists, but also other influencers such as analysts and new media players. The influencers come for free, while vendors and PR pay handsomely for sponsorship and attendance. The structure is highly conversational, with a series of panels on both enterprise IT and consumer IT topics, where the panelists give a five minute intro which is then opened out into Q&A and discussion by the entire room. The reason the event is, as far as I'm aware, unique, is the scale of the Australian market. It is possible to bring together in one venue a critical mass of the tech journalist community. Most have been in the industry for a good many years, they mainly know each other, and they value the chance to get together.
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