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If you’re wondering where social media is leading online marketers in 2010, a just-released report provides some insight. eMarketer cites data from the “2010 Social Media Marketing Benchmark Report” published on December 11 by MarketingSherpa, a research organization, that indicates online marketers go through three phases in using and evaluating social media – trial, transition, and strategic. According to the report, only about 25 percent of marketers have reached the strategic phase.
