RelevantAds.com Getting local businesses online
Relevant Ads - Getting Local Businesses Online
Relevant Ads is headquartered in Orange County, California. We implement a set of proven techniques for local search engine placement (LSEP) and Search Engine Optimization (SEO) through our RelevantYellow and RelevantBoost! products. Through our data partnerships with the core business directories and search engines, RelevantYellow inserts and verifies your business profile. Through our Trusted Data Feed distribution network, RelevantBoost! publishes your business to relevant websites. Relevant Ads provides “services that have earned the trust of the search engines, so they treat this information as solid.”
Contents:
Company -About Relevant Ads -Tagline -Contact -Official Site -Relevant Ads Core Principles -Languages Spoken
The Team -David J. Rodecker -Victor E. Penan -Steve Yeich -Steven Wiideman - Michael A. Orefice
Products -RelevantYellow -RelevantBoost! -RelevantWeb -RelevantMail
Technology -Content Scavenger -Contextual Matching -W-E-B Targeting -Geo-regional Focus -Embedding Listings
Advertise -Optimal Campaign -Targeted Distribution
Partners
Related Domains
External Links
Company
About Relevant Ads: Relevant Ads provides high quality search results for over 1,500 clients across the US, Puerto Rico and the Virgin Islands. We do this through a variety of data feeds, distribution partners and paid channels to deliver precise penetration of search engines.
Tagline: “Getting Local Businesses Online”
Contact:
- +1-888-873-5382
88-88-RELEVANT
E-mail: 
Location: 17284 Newhope St, Fountain Valley, CA 92708 US
Official Site: Relevant Ads’ official site is: http://relevantads.com/
Relevant Ads: Core Principles Based of these needs, Relevant Ads follows these basic principles: •The user (and consumer) is king: Do not disrupt workflow or privacy •Integrity: Stand behind the absolute best value proposition for our clients •Our employees and partners are our livelihood •Total billing transparency Relevant Ads is headquartered in Orange County, California and was founded in 2004.
Languages Spoken: English, Spanish.
The Team
DAVID J. RODECKER - Founder, President. DAVID has been involved with high-technology companies for over a decade. David led technology development at Interchange Corporation launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO’d in 2004, raising $22MM. As a founding partner at Mail2World he created an email service provider, growing it to 6.5MM hosted mailboxes over 3 years from clients ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing web-hosted software services. At PIMCO, the world’s largest manager of fixed income portfolios, David led the implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David has also consulted as a technical analyst to Fortune 500 companies. David graduated in Engineering from the University of Southern California as a Phi Kappa Phi scholar and holds an MS degree in Biomathematics from the University of California, Los Angeles.
VICTOR E. PENAN - Senior Advisor. VICTOR is an entrepreneur and lawyer with extensive experience in corporate business formation and planning, and the facilitation of M&A transactions and strategic alliances. He founded Great Circle Consulting Group, which provides strategic planning services to a wide array of clients. He has held senior management positions in many industries, including an internet portal start-up. Victor was a founder, COO and CFO of Mortgage Banker’s Acceptance Company and a founder and COO of Lightflex America, Inc., a cinematographic product marketing and distribution firm. He orchestrated and made several formal presentations to the Academy of Motion Picture Arts & Sciences which resulted in an Academy Award for the Lightflex System. He is a member of the Board of Trustees of Temple Bat Yahm, the Board of Directors of The Movie Foundation and Imago Film Productions, Inc. He has served on the Board of Harbor View Hills South Homeowners Association, Denver Crime Stoppers and numerous private companies. Victor received his J.D. from the Washington College of Law, American University and his B.A. in Political Science from Tufts University. He is a member of the District of Columbia Bar and is licensed as a California Real Estate Broker.
STEVE WIIDEMAN - Search Engine Marketing Strategist. Based in Orange County, California, STEVE is a full-time entrepreneur, owner of half a dozen dot com websites, and author of “The Four Layers of the SEO Model: How to Rank Higher in the Search Engines.” He holds a Bachelor’s Degree in E-Business Management from Westwood College of Technology. Steve specializes in search engine optimization and Internet Marketing. His core competencies are in optimized page design and SEO Best Practices. He's also extremely savvy with project management, and project implementation strategies. For more information on Steve Wiideman please visit: http://stevewiideman.com/
MICHAEL A. OREFICE - Director of Marketing MICHAEL has been involved with technology companies for over 15 years in a wide variety of positions in areas of marketing and finance. He has worked for the two largest wireless telecommunications companies in America: AT&T and Verizon Wireless. Most recently, Michael has been active in the domain and internet space. He spent time working for SALU, Inc, operator of SkinStore.com and SensiClear.com. He is also owner/operator of over 2,000 domains and founder of the website http://AltEnergyStation.com/, a site dedicated to promoting and educating people about the importance of alternative and renewable energy. Prior to his business experience, Michael was active in politics and served in the administration of President George H. W. Bush. Michael has a B.A. in political science from American University and an M.B.A. from George Washington University, both in Washington, DC. He also successfully completed an executive management program at the University of Pennsylvania, Wharton School of Business.
Products
RelevantYellow: RelevantYellow is an online service to enhance exposure to products and services provided by its clients. The RelevantYellow service ensures that online exposure is established in a concise and comprehensive manner.
The RelevantYellow formula organizes business information so that it is optimally crawled, indexed, and ranked among the top search engines. This is a key part of optimizating accounts for specific geographical location or service area. No other online advertising agency has this depth of technology built in.
RelevantBoost!: Having a business listed in the search engines is just the beginning. To attract and retain customers, businesses requires thorough online exposure. Relevant Ads has built and developed technologies and formed unique partnerships to boost search engine exposure and ranking.
RelevantBoost! delivers consumers to their doors, website, email and phone. Goal tracking is applied so clicks and calls are tracked. An email address proxy is offered so that spam is reduced. The pay-per-call numbers are local phone numbers so consumers know that they are reaching a business in their area.
RelevantWeb: RelevantWeb creates advertiser links and places them in a webpage. The advertisements are non-obstructive, text-only links and can be located anywhere on a webpage. The focus of the advertising is relevant to the topic of the page.
RelevantMail: RelevantMail attaches advertisements into user email messages. The advertisements are non-obstructive, text-only links located in the footer or sidebar of the email message. The focus of the advertising is relevant to the topic of the message.
Technology
Relevant Ads’ innovative developments embrace the technologies of search, ranking optimization, geo-regional targeting, content dissection and message reconstruction. Its engineering team compounds years of experience in the sciences and technology industries. Its patent-pending technologies are novel approaches to both the search and sponsored listing advertisement industries. Collectively these core competencies allow Relevant Ads to approach several applications in the online advertising industry and Internet community.
Content Scavenger: Data is everywhere. We must all be selective in what we read and save. This is even more true for internet content. Web pages and emails are especially full of information; much of it is for navigation or hypertext markup. However even beyond the formatting and style elements are the growing number of dashboard-like frames. Relevant Ads goes beyond simple document analysis and identifies the important and focus content. By distilling the document, we purify the data which enters the context search engine and yield relevant results.
Contextual Matching: Searching is easy these days; but Relevant Ads’ novel product offering requires contextual matching. What's the difference? Traditional search engines take a few keyword terms and find where those terms exactly exist in a data source. There is rarely room for intelligent ranking. Relevant Ads' contextual match is much different; our premise is not to take a few keywords, but any amount of text; in fact we thrive on large document. We then match the results to a source of documents, listings, or other data. Results from the contextual match engine are ranked upon the degree of similarity.
Weight-Equalized-Bid (W-E-B) Targeting: Figuring out a relative order to rank relevant listings can be difficult. It is for this reason that Relevant Ads developed algorithms of mathematical recipes and statistical operations for the job. Given factors of relevancy match, listing bid value and the feedback of usage popularity the algorithms optimize the rank in which results are ultimately presented. An effect of this technology is to cast a wide net of listing distribution and feedback sampling. Thereby the W.E.B. parameters adjust in time and allow the engine to learn and optimize results ideal for the matched document.
Geo-regional Focus: Relevant Ads has established a database combining public and private records to identify geographic source of the end user. In real time, queries to Relevant Ads’ contextual match engine are concurrently reverse-searched for regional presence and location. This data is fed into the overall search engine to allow for higher fidelity in relevancy matching. For example, listings which have specific restrictions to regional areas can be accommodated.
Embedding Listings: Messages are delicate. The formatting elements and relative positioning are often important to the message flow. When embedded into emails or documents, Relevant Ads’ listings are intended to preserve the overall layout, while still yield as much information as possible. Our technology accommodates numerous standards in formatting. Parsing and reconstruction of messages are successfully handled so that integration into existing platforms is greatly simplified.
Advertise
Relevant Ads’ Advertising was designed with the advertiser in mind, whether it is an online site looking to draw more traffic, a neighborhood store, or a retailer with locations in cities across America. While most advertising systems seem to focus their campaign systems to internet-bound companies with time to constantly manage bids, Relevant Ads provides a level marketplace for all advertisers to compete and participate, and to do so effectively.
Optimal Campaign: Managing an effective advertising campaign is a work of art; harnessing online advertising takes constant maintenance. Your ad is in the right places at one moment, and then swept the next minute because your competitor did the same! You have little or no control where ads are displayed. You have to constantly evaluate return on investment and the calculation changes every day. At Relevant Ads we realize many of the complications and uncertainties advertisers encounter. That's why we've taken many of the sporadic instabilities out of the equation and replaced them with much consistent approaches. Relevant Ads still allows for a high degree of advanced and rapid campaign changes, yet still allowing for static campaigns to be effective and competitive.
Targeted Distribution: Relevant Ads delivers elegant campaign solutions because we offer a fair, comprehensive advertising program combined with location targeting. The optimal advertising program is delivered by the technology W-E-B or Weight-Equalized-Bid targeting. Our proprietary W.E.B. technology is designed to accommodate the online advertising community while complimenting the model of traditional advertising mediums of television, radio and newspaper. Have a different message for the California market versus that of New York? Or do you want to get the word out, but only in the local area? Geo-Regional targeting means that you can isolate campaigns to specific metropolitan areas. Whether it is nationwide or specific regions of the country, Relevant Ads puts its clients where they want to be and how they want to be there. Relevant Ads’ advertising packages vary depending on the quality of distribution and competition in each market. Because the system is fully integrated with W.E.B. algorithms, the pricing schedules in each market segment automatically change depending on the market conditions. However, the change is limited to take effect once a month at most. W.E.B. and geo-regional targeting allow clients to decide how much to spend per advertisement or campaign so that they can predictably obtain results.
Partners
Relevant Ads resellers are offered a fantastic product in today's hottest industry, Local Online Marketing. Relevant Ads provides a solid foundation and a great product.
Related Domains
External Links
- Yahoo and the Future of Search
- Relevant Ads – Qualified Google Advertising Professional
- Net Gains: Consider These Internet Marketing Strategies for 2008
- RelevantAds on Alexa
- WHOIS for RelevantAds.com
