MindsHareWorld.com

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Mindshare

Company Contact

40 Strand

London WC2N 5RF

phone: +44.2079684040

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About MindsHareWorld.com

Ford wanted to surprise consumers, shifting its perception as ‘reliable, boring and lacking excitement’ to a more stylish and likeable brand. Mindshare placed the new Mondeo in the latest Bond film release, Casino Royale, enabling Ford to achieve its objective by using Bond’s attributes of excitement, dynamism, style and glamour.

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