MarketSegmentation.co.uk
Title
Market segmentation - adding to shareholder value with The Market Segmentation Company
Description
The Market Segmentation Company (tMSC) was established in 1995 by Malcolm McDonald, until recently Professor of Marketing and Deputy Director Cranfield University School of Management in the UK, where he is now an Emeritus Professor, and Ian Dunbar, a leading practitioner in customer focused segmentation. We provide a centre of expertise and a resource pool for companies wanting to conduct market segmentation projects and then position these segments at the heart of their marketing strategy.
At the core of our work is the only fully documented practical approach to customer focused segmentation, an approach designed to identify which groups of customers the organization should be targeting and the propositions it should offer in order to generate the greatest contribution to a company's shareholder value.
For organizations where profit is not the goal, our approach will identify the different aspirations of their target groups and therefore the most appropriate strategies.
Additional Information
Related Domains
- Business
- Consultants
- Consulting
- Customer Needs
- Customer Segment
- Customer Segments
- Defining Markets
- Mapping Markets
- Market
- Market Definition
- Market Mapping
- Market Segment
- Market Segmentation
- Market Segments
- Marketing
- Marketing Consultant
- Marketing Management
- Marketing Planning
- Marketing And Advertising
- Niche Marketing
- Niche Markets
- Nitch Marketing
- Profitability
- Segment
- Segmentation
- Segments
- Shareholder Value
- Strategic
- Target Marketing
- Target Markets
- Marketing and Advertising