ljbtc.com
About ljbtc.com
Originally opened in 1927 as the La Jolla Beach & Yacht Club, Frederick William Kellogg (known as F.W. Kellogg) purchased the property on August 19, 1935, transferring all of its assets to himself and his wife, Florence Scripps Kellogg. Recognizing the Club’s potential, F.W. Kellogg envisioned an oceanfront resort that would attract out-of-town visitors, as well as La Jollan’s.
