JoeChemo.org is
Title
Joe Chemo: A Camel Who Wishes He'd Never Smoked
Description
Although Joe Chemo may seem like a joke, there's nothing funny about chemotherapy. This web site is dedicated to chemo patients and their family members, with the hope that it will reduce the number of people who smoke cigarettes and have to suffer through medical treatment (see Site Credits and Awards for further details on the web site).
Joe Chemo was developed as an antismoking character by Scott Plous, a psychology professor at Wesleyan University, after his father nearly died from smoking. The idea was to present a more honest image of smoking than the Joe Camel character used by R. J. Reynolds.
The first image of Joe Chemo ran in the Winter, 1996, issue of Adbusters magazine. Since that time, Joe Chemo has appeared in or been mentioned by the Associated Press, Time, Newsweek, the Washington Post, the Wall Street Journal, the Los Angeles Times, Business Week, AdWeek, ABC and NBC television news, PBS, and other media outlets.
Contact
- Scott Plous (Individual)
-
- middletown CT
- United States 06459
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- +1.9999999999
