Internal Advertising
What (summary)
A space in the skin is created for internal advertising that encourages the behaviours we'd like more of from visitors and members of AboutUs. The advertisements that show up in the space are rotated based on the category of viewer. Some advertisements are shown to all categories of viewers while others are only shown to a particular category of user. We collect statistics and analyze the effectiveness of the various internal advertisements at accomplishing their particular goals.
Why this is important
Clearly communicating the benefits of engaging more deeply with the AboutUs site will help to drive Adoption and ensure that our Growth is deep as well as wide. Gaining practice at A/B testing will help us become experts at maximizing the benefit we get from the opportunities we choose to pursue.
DoneDone
- When a person isn't logged in, we advertise the benefits of logging in
- When a person is logged in but has never edited their user page, we advertise the benefits of customizing their user page
- When a person is logged in but has not made any edits, we encourage them to edit
- We are collecting a log of when an internal advertisement is shown, whether or not it was clicked on, and if clicked on how often the desired outcome is acheived
- The following incentives to log in are in place
- Anonymous edits require a captcha
- Edits that add external links require a captcha for logged in members who haven't yet edited their user page
- Advertisements only show up for anonymous visitors
- The +useful links toolbar is expanded for logged in users, but is collapsed for anonymous visitors
Steps to get to DoneDone
- Define_Community_Member_Sets is DoneDone
