GalerieMontmartre.com
Title
Welcome to Galerie Montmartre - original vintage posters
Contact
Administrative:
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- Broadway NSW
- Australia 2007
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- +61.296996099
Registrant:
- Galerie Montmartre
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- Clifton Hill VIC
- Australia 3068
Description
Prior to the late 1800's print advertising was restricted to black and white classified text. Through the invention, and then development, of the stone lithographic printing technique by Jules Cheret - the "Maitre de L'Affiche" ('father' or 'master' of the poster) - the world of vintage advertising posters was born. Finally capable of mass-producing advertisements in colour, companies of the day commissioned well-known artists such as Henri de Toulouse Lautrec, Alphonse Mucha, and Theophile-Alexandre Steinlen, to develop their marketing ideas and create striking poster art.
The streets of Paris were filled with colour; images of Menier-Nestle, Campari and the Moulin Rouge were brought to life. The advertising phenomenon quickly spread beyond France to the rest of the western world - Italy began producing wonderful posters for the opera and fashion industry, Poland and Russia highlighted political messages, the US specialised in magazine publications and war propaganda, Spain alerted the public to festivals and local bullfighting meets, and even here in Australia, eye catching travel posters encouraged people to "Come see Australia".
Printing techniques continued to develop beyond WWII. Due to their greater efficiency, offset and silk-screen printing replaced stone lithography as the main method of creating posters. In France, the print advertising tradition continued to dominate due to poster greats such as Savignac and Villemot who produced witty and stylish posters well into the 50's and 60's.
