FourthWall.net
About FourthWall.net
There's a tacit assumption these days that investment in branding can be put on hold during this recession. Panicky CEOs are focusing on immediate revenue generation, slashing costs and cutting prices. When your company is struggling to survive, does it make sense to spend money on brand strategy? Actually, it does. History shows that companies who invested in brand-building during recessions came out far ahead of competitors.
