EzRated.com

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EZ Rated ... Evaluating & Communicating the Consumer Experience

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Excerpted from the website:

Thank you for having me here tonight to speak to you. I want to start with a short story. Last month, our office in New York got a call from the ABC Network television news program “20/20.” They had put a consumer in a room with all kinds of consumer electronics products, given him a universal remote control from Philips, and turned him loose. Well, you can imagine how the story goes. The person failed miserably at getting the products to work with the remote and left in frustration.
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