Expect.com

Title

WORKMAN PUBLISHING NEW YORK

Description

Books, calendars, trends. Workman is a publisher that's always around big ideas. B. Kliban's Cat, 1,000 Places to See Before You Die, The Silver Palate Cookbook, Bad Cat the original Page-A-Day Calendars, the What to Expect books, BRAIN QUEST--landmark bestsellers such as these reflect a knack for publishing books and calendars that lead.

And a commitment to publish them with a mixture of care and innovation. From our first book in 1972--the Yoga 28-Day Exercise Plan, currently in its twenty-eighth printing--to our most recent, each title embodies a style of publishing synonymous with the Workman name. The bright, appealing trade-paperback format. High standards of design and production. Authors who are authorities, who tour extensively and are spokespeople for their subjects. Unexpected formats. The packaging of books with objects. And above all, value through conscientious, aggressive pricing.

Then once a book is published, we stay after it through promotion and publicity. Take, for example, the case of The Official Preppy Handbook, and how an idiosyncratic bestseller was transformed into a phenomenon, complete with posters and stationery--even pins and nightshirts. Or What to Expect When You're Expecting, which started with a modest 6,700-copy advance in 1984 and has grown into America's pregnancy bible, currently with 10 million copies in print.

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Languages

English

Contact

Administrative:

NEW YORK NY
US 10014-4381
212-614-7535


Registrant:

What to Expect
New York NY
US 10003

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