EverestTech.net
Title
Efficient Frontier - Delivering Performance in Search Engine Marketing
Description
Efficient Frontier™ is the leading provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing, and enables customers to realize an average increase in ROI of 20 – 50 %.
Marketers must treat the management of their campaigns as an investment, so it is crucial to manage asset allocation and maximize the conversion of keywords into revenue. Using patent-pending technology, Efficient Frontier models the expected return on all variations of keyword bids and automatically selects the optimal mix to create a reliable and consistent higher rate of return. This portfolio approach differs from alternative approaches to keyword bid management that make cost and placement decisions on a keyword-by-keyword basis instead of considering how various tradeoffs might improve overall ROI. Efficient Frontier offers a highly scalable and robust solution that links business needs with search spend and enables companies to achieve their search marketing goals.
With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords, across search engines including Google and Yahoo Search Marketing, based on business objectives and marketing budgets. Today, Efficient Frontier manages more than $150 million in annual PPC spend, counts 40 of the top 500 search advertisers as clients and manages over 10 million keywords. Headquartered in Mountain View, Calif., Efficient Frontier is privately held with funding from Redpoint Ventures and Cambrian Ventures.
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English
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