Digiceljamaica.com offers low-priced computer-to-computer calling in Jamaica
Title
Digicel Jamaica: Home
Description
In April 2001, when Digicel launched their GSM mobile service in Jamaica, the company anticipated reaching the 100,000 customer plateau by the end of its first year in operation. Instead, they hit the 100,000 mark a mere 100 days after launch! Never before in the history of mobile telecommunications had such tremendous growth been seen in a network, as Digicel broke record after record on its way to surpassing its major competitor as the mobile provider with the largest customer base in the island.
To give an idea of Digicel's pace of growth, it took its major competitor approximately 10 years to reach the 400,000 customer mark. In comparison, it took Digicel about 13 months to reach the same figure. Digicel's customer base now stands at over 1 million customers and the company currently commands approximately 65% of the mobile market share in Jamaica.
It is no secret that competition forces businesses to find more creative and impactful ways of appealing to their target groups, so as to keep existing customers and attract new ones. From a sales, marketing and technology standpoint, Digicel changed the face of local telecommunications by providing the mobile consumer with an offering which was far superior to that of the incumbent.
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- Alexa: Digiceljamaica.com
