DiFfLoth.com
Title
Natalie Diffloth: Graphic Design, Communication Strategy, Internet Consulting
Description
Experience
My design experience has exposed me to a variety of media and work environments. In the early 1990s I worked as a publishing consultant, managing in-house design for a full-color national magazine. Then in 1995 I was hired at the Boston Globe, New England's largest daily newspaper, as Art Director for newspaper section fronts in both news and features. I designed sections including Page One, Travel, Focus, Music, and Living/Arts, and completed a full-scale redesign of the Calendar section, for which I was awarded the Boston Globe Editor's Award.
My interest in the internet and in interactive design grew alongside this work, and I began looking for ways to straddle the worlds of print and web design. Working as a consultant for Boston.com, the news web site that hosts the Boston Globe online, I brought my experience with print design to an online format. This solidified my interest in interactive design. Soon thereafter I received an offer to join Viant, a leading internet consulting firm of the time.
On projects ranging from an e-commerce consumer site, to a knowledge management system, to a high-end conference web site, I played a variety of roles — or often a combination thereof — and enjoyed the challenge. As design lead, information architect, and interaction designer, I liked seeing how the pieces fit and working to create a cohesive, thoughtful, compelling whole.
Languages
English
Contact
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